What Audience Data Can Creators Unlock in Web3 using NFTs and Tokens?
Mint bonus episode: I was invited to speak at NFT LA back in 2022 about the creator economy and hosted a discussion with Jesse Tevelow of Praise, Alexandra Hooven of Rally, and Noel Borges of Mintblack.
00:00 - Intro
02:12 - The current state of the web3 creator economy
06:28 - Should creators strive to build virality or a niche group of true fans?
14:22 - How to transition your web2 audience into web3?
22:02 - What data can creators unlock via NFTs and other crypto assets?
35:47 - Outro
…and so much more
I hope you enjoy our conversation.
#182 - DARIYA KHOJASTEH
Dariya is a Co-Founder at Layer3, the consumer attention layer for Web3. Previously, he built several apps, sold an Instagram network, and launched Mastermind, a mentorship platform. Follow Dariya on X @DariyaKho
0:00 - Selling Pokemon cards as a kid
7:32 - Building curated accounts on Instagram
15:59 - Being early to Instagram and learning to grow audiences
21:50 - Dariya’s favorite apps he built when he was young
28:51 - Monetizing intangible value with crypto
38:06 - Discovering crypto as a “nerd on the internet”
46:46 - Learning to express creativity in design versus code
48:33 - Making products that make users feel good
55:52 - The origin story behind Layer3
1:01:26 - Layer3’s business model and recent success
1:05:06 - What’s next for Layer3
Mint this episode for free onchain on Base at pods.media/pod-of-jake/182-dariya-khojasteh
For more episodes, go to podofjake.com.
Previous guests include Mark Cuban, Vitalik Buterin, Brian Armstrong, Balaji Srinivasan, Keith Rabois, Ali Spagnola, Anthony Pompliano, Raoul Pal, Julia Galef, Jack Butcher, Tim Draper, and over 100 others alike. Learn from founders and CEOs of companies like OpenAI, Coinbase, Solana, Polygon, AngelList, Oura, and Replit, and investors from Founders Fund, a16z, Union Square Ventures, and many more. I appreciate your support and hope you enjoy.
Thanks to Chase Devens for the show notes and Yiction for the music.
Lastly, I love hearing from fans of the pod. Feel free to email me any time at jake@blogofjake.com. Thank you!
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