The Rollup

Welcome to back to the live studio podcasts from Singapore for EigenLayer Unlocked, this time for a conversation with Luca from Abstract with a focus on building the next era of consumer-friendly blockchain experiences.

As you know, we have been quite bullish on chains which are usecase-specific with a target market and segment of focus. Abstract is designed to prioritize user experience, aiming to be the leading chain that truly puts consumer needs at the forefront.

As early supporters of Pudgy Penguins and Luca, we don't think there's many better teams positioned to carve a blue ocean in this market.

Luca's vision includes creating what he calls a “Crypto Disneyland” – a place where onchain experiences enable engaging, fun, and user-friendly applications for the everyday person. It’s a bold shift in approach, one that moves away from the typical DeFi-centric models.

At the heart of Abstract’s strategy is a “consumer portal” that unifies applications, providing a seamless journey for users from discovery to interaction.

This streamlined approach is all about removing the barriers that typically cause high user drop-off rates in crypto, making it easy for anyone to navigate from one application to another.

We also discussed their collaboration with Eigenlayer, specifically for EigenDA. Luca mentioned he wants Abstract to focus on user-facing distribution while leaving the backend infrastructure needs to Eigenlayer’s infra stack. They will also utilize ZK Sync's elastic chain interoperability infra.

As Abstract gears up for its mainnet launch, Luca envisions a crypto ecosystem focused on everyday people is the next logical step to bring meaningful, mainstream adoption to the space.

Enjoy.

𝗘𝗶𝗴𝗲𝗻𝗟𝗮𝘆𝗲𝗿 𝗨𝗻𝗹𝗼𝗰𝗸𝗲𝗱 𝗶𝘀 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗲𝗱 𝗯𝘆 𝗔𝗹𝘁𝗟𝗮𝘆𝗲𝗿 𝗮𝗻𝗱 𝗣𝗼𝗹𝘆𝗺𝗲𝗿

𝗔𝗹𝘁𝗟𝗮𝘆𝗲𝗿 is an open and decentralized protocol that accelerates the launch of native and restaked rollups as well as AVSs. Our flagship product ‘restaked rollups’ has been an industry disruptor, unlocking the true value of rollups with enhanced security, decentralization, fast finality, and interoperability. AltLayer also recently launched the market’s first AVS-as-a-Service platform called “Wizard”- which templatizes AVS tools for convenience, hyper-accelerating their adoption and fast-tracking scalability for Web3. Follow AltLayer's Twitter: https://twitter.com/alt_layer and Join the Discord: https://discord.gg/altlayer

𝗣𝗼𝗹𝘆𝗺𝗲𝗿 is the first real-time interoperability solution that combines message passing and state streaming into an infinitely scalable network layer for the upcoming appchain meta. It can scale alongside L2 block times and leverage the security guarantees of connected rollups while offering re-org protection. Check it out here: https://www.polymerlabs.org/

00:45 Introduction
03:36 Branding Lessons from Apple
06:36 Consumer-Centric Chains
09:36 The Role of Fun in Crypto Adoption
12:45 Building a Better UX
15:49 The Importance of User Retention
18:47 Luca’s Vision For Crypto’s Consumer Era
21:46 Road To Mainnet

Abstract Website: https://abs.xyz/
Abstract Socials: https://x.com/AbstractChain
Luca Netz Socials: https://x.com/LucaNetz

𝗪𝗲 𝘁𝗿𝘆 𝗼𝘂𝗿 𝗯𝗲𝘀𝘁 𝘁𝗼 𝗽𝗿𝗼𝗱𝘂𝗰𝗲 𝗵𝗶𝗴𝗵-𝗾𝘂𝗮𝗹𝗶𝘁𝘆, 𝗻𝗼𝗻-𝗯𝗶𝗮𝘀𝗲𝗱, 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗰𝗿𝘆𝗽𝘁𝗼 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺. 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 𝘂𝘀 𝘄𝗵𝗶𝗹𝗲 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗰𝗼𝗻𝗰𝗲𝗽𝘁𝘀 𝗯𝘆 𝗰𝗹𝗶𝗰𝗸𝗶𝗻𝗴 𝗮𝗻𝘆 𝗼𝗳 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸𝘀 𝗯𝗲𝗹𝗼𝘄 𝗳𝗼𝗿 𝗳𝗿𝗲𝗲 𝗿𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀:

Website: https://therollup.co/
Spotify: https://open.spotify.com/show/1P6ZeYd..
Podcast: https://therollup.co/category/podcast
Follow us on X: https://www.x.com/therollupco
Follow Rob on X: https://www.x.com/robbie_rollup
Follow Andy on X: https://www.x.com/ayyyeandy
Join our TG group: https://t.me/+8ARkR_YZixE5YjBh
The Rollup Disclosures: https://therollup.co/the-rollup-discl
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𝗗𝗜𝗦𝗖𝗟𝗔𝗜𝗠𝗘𝗥: 𝘐𝘯𝘷𝘦𝘴𝘵𝘪𝘯𝘨 𝘪𝘯 𝘤𝘳𝘺𝘱𝘵𝘰𝘤𝘶𝘳𝘳𝘦𝘯𝘤𝘺 𝘢𝘯𝘥 𝘋𝘦𝘍𝘪 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴 𝘤𝘰𝘮𝘦𝘴 𝘸𝘪𝘵𝘩 𝘪𝘯𝘩𝘦𝘳𝘦𝘯𝘵 𝘳𝘪𝘴𝘬𝘴 𝘪𝘯𝘤𝘭𝘶𝘥𝘪𝘯𝘨 𝘵𝘦𝘤𝘩𝘯𝘪𝘤𝘢𝘭 𝘳𝘪𝘴𝘬, 𝘩𝘶𝘮𝘢𝘯 𝘦𝘳𝘳𝘰𝘳, 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘧𝘢𝘪𝘭𝘶𝘳𝘦 𝘢𝘯𝘥 𝘮𝘰𝘳𝘦. 𝘈𝘵 𝘤𝘦𝘳𝘵𝘢𝘪𝘯 𝘱𝘰𝘪𝘯𝘵𝘴 𝘵𝘩𝘳𝘰𝘶𝘨𝘩𝘰𝘶𝘵 𝘵𝘩𝘪𝘴 𝘤𝘩𝘢𝘯𝘯𝘦𝘭, 𝘸𝘦 𝘮𝘢𝘺 𝘦𝘢𝘳𝘯 𝘢 𝘤𝘰𝘮𝘮𝘪𝘴𝘴𝘪𝘰𝘯 𝘰𝘳 𝘧𝘦𝘦 𝘢𝘴 𝘢 𝘴𝘱𝘰𝘯𝘴𝘰𝘳𝘴𝘩𝘪𝘱, 𝘪𝘧 𝘵𝘩𝘪𝘴 𝘪𝘴 𝘵𝘩𝘦 𝘤𝘢𝘴𝘦 𝘸𝘦 𝘸𝘪𝘭𝘭 𝘢𝘭𝘸𝘢𝘺𝘴 𝘮𝘢𝘬𝘦 𝘴𝘶𝘳𝘦 𝘪𝘵 𝘪𝘴 𝘤𝘭𝘦𝘢𝘳. 𝘞𝘦 𝘢𝘳𝘦 𝘴𝘵𝘳𝘪𝘤𝘵𝘭𝘺 𝘢𝘯 𝘦𝘥𝘶𝘤𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮, 𝘯𝘰𝘵𝘩𝘪𝘯𝘨 𝘸𝘦 𝘰𝘧𝘧𝘦𝘳 𝘪𝘴 𝘧𝘪𝘯𝘢𝘯𝘤𝘪𝘢𝘭 𝘢𝘥𝘷𝘪𝘤𝘦. 𝘞𝘦 𝘢𝘳𝘦 𝘯𝘰𝘵 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭𝘴 𝘰𝘳 𝘭𝘪𝘤𝘦𝘯𝘴𝘦𝘥 𝘢𝘥𝘷𝘪𝘴𝘰𝘳𝘴.

#EigenLayer #AbstractChain #zkSync