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Behind The Builder
2025-01-13
Carrie Kellar, BAXUS
15 Collected

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Behind The Builder

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Token#27
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Unique collectors15 (100%)
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About the episode

Follow me on LinkedIn and Twitter for more founder & CEO interviews!
LI - https://www.linkedin.com/in/lindsay-gaziano-9091b6202/
X - https://x.com/LindsayGaziano

BAXUS:
Website: https://www.baxus.co/
Twitter: https://x.com/BAXUSco
BoozApp: https://www.booz.app/

00:41 intro and holiday season craziness
5:28 the Baxus origin story from college
7:27 Carrie’s whiskey journey
10:52 hobbies
12:41 early days and product development
15:00 BoozApp acquisition (community app)
16:40 creating the whole product for this problem in liquors and spirits
20:55 onboarding people (80% of customers are first time users of crypto)
22:14 marketing and GTM
26:11 new partnerships with Iridia
30:16 what Carrie is excited about in crypto
32:30 day to day as a CTO
34:57 visions and goals for 2025 (marketplace upgrades, crypto vending machines, and IoT at the distilleries)
40:43 message to the ppl: on the precipice of a breakthrough
42:18 fav book, fiction vs no -fiction
43:29 how to become a good decision maker, stay curious

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