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Decentralized Voices
2025-05-07
From Confusion to Confidence: How UX & Empathy Are Teaching Web3 to Earn Trust
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About the episode

UX Experts are on a pilgrimage to fix Web3 trust issues! Welcome to the Decentralized Voices podcast! This time, Daria has a conversation with Sasha Luca — a Web3 UX researcher, Research Lead at Thesis, co-founder of Web3UX, and a passionate advocate for users in the decentralized space.

In this episode, we explore one of the most complex and essential topics in Web3: trust. What does trust really mean in decentralized systems? How do users evaluate credibility? And what UX, UI, and marketing can do to build, or break, that trust?Join us for this insightful conversation as we discuss trust in a trustless world.

🎙️ Guest: Sasha Luca:
https://x.com/sasha_tanase
https://github.com/threshold-network/UX-User-Research

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