Jake is the host of Pod of Jake, a podcast that began in mid-2020. Over four years, he’s produced around 180 episodes featuring notable guests in crypto, longevity and city-building. Jake is also the creator of Base Colors.

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In today’s episode, we discuss:

Jake's Podcast Journey (00:01:26): Jake shares his experience starting his podcast about four years ago, emphasizing the medium's unique value.

Preparation and Performance (00:05:49): Jake explains his approach to podcast preparation, emphasizing the importance of engaging conversations and personal enjoyment.

Getting Great Guests (00:10:18): Jake shares tips on securing guests, stressing the importance of cold outreach and persistence.

Cold Outreach Strategy (00:11:24): Jake discusses his approach to cold emailing potential guests, highlighting the importance of brevity and follow-ups.

Identifying Great Conversations (00:17:18): Jake reflects on what makes a conversation great, noting the impact of guest energy and preparation on outcomes.

Podcasting Feedback and Measurement (00:19:45): Discussion on the challenges of measuring podcast success and listener feedback after episodes are published.

Interest and Prominence Thresholds (00:23:06): Discussion on the importance of genuine interest and prominence in selecting podcast guests.

The Importance of Audience Quality (00:26:53): Jake discusses the significance of engaging with quality listeners rather than focusing solely on audience size.

Introduction to Base Colors (00:29:16): Jake introduces his project, Base Colors, explaining its concept as a unique NFT color collection.

Building on Base (00:35:03): Jake discusses the reasoning behind choosing Base as the platform for his project, highlighting its advantages.

Early Traction and Community Engagement (00:41:25): Jake reflects on the quality of early adopters and their genuine interest in the project.

Collaborations and Ecosystem Synergies (00:43:13): Jake emphasizes the importance of collaborations within the Base ecosystem and shares a specific example.

Recommendations for Listeners (00:47:41)Jake offers three recommendations for podcasts and projects worth exploring within the crypto space.

Mentioned: Base Colors, Farcaster, OpenSea, Aubrey de Grey, David Sinclair, CryptoPunks, Coinbase, Bounty Caster, Jacek

Until next time,

- Kaloh

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