Jonny Mack is the co-founder and CEO of Fabric, the company pioneering minting NFT subscriptions with HyperSub. In his past life, Jonny was a design lead at Google Cloud, and a design freelancer for Coinbase.

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In today’s episode, we discuss:

Introduction to Hypersub (00:01:19) Jonny explains the concept of Hypersub as a protocol and app, adding a time dimension to NFTs.

Journey into Crypto (00:09:18) Jonny's background in crypto, the transition to being a founder, and the importance of conviction.

Conceptualizing Hypersub (00:11:26) The process of conceptualizing Hypersub as a solution for recurring revenue and ownership sharing.

Empowering Creators (00:14:55) The significance of creators having control over payment rails and the vision for novel experiences across platforms.

Fuel for Inspiration (00:22:02) Creators' success stories and inspiration from their earnings on Hypersub.

Flexible Revenue Options for Creators (00:27:19) Discussion on the potential inclusion of allowance-based mechanisms for creators and the addition of better analytics to the Hypersub dashboard.

Tools for Financial Management (00:29:52) The importance of tools like Stripe for financial management and tax filing for creators earning in crypto.

Consumer Behavior in Web3 (00:36:44) Exploration of consumer behavior in web3 and the ease of spending in crypto compared to web2.

Referral System and Marketing Strategies (00:42:53) The power of the referral system and the role of marketing, memes, and engagement in attracting creators to Hypersub.

The importance of memes (00:45:32) Jonny reflects on the role of memes in balancing seriousness and fun.

Mentioned: Hypersub, Stripe, Fabric, Farcaster, Coinbase, 0xen, m/branson

Until next time,

- Kaloh

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