Kayvon Tehranian is the CEO and founder of Foundation, a blockchain-based platform that helps creators monetize their work and connect with collectors. He is also developing Rodeo, a new onchain social network distinct from traditional digital art marketplaces.

In today’s episode, we discuss:

Overview of Rodeo (00:02:51): Kayvon explains Rodeo as an onchain social network distinct from traditional digital art marketplaces.

Exploring New Behaviors in Social Networking (00:04:01): Kayvon discusses the experimental nature of Rodeo and its aim to redefine social networking behaviors.

User Experience Expectations (00:06:02): Discussion on what new users can expect from Rodeo and its visual social networking features.

Monetization Models in Social Media (00:14:25): Kayvon contrasts Rodeo's monetization approach with traditional ad-based models in web2 social media.

Experimenting with New Social Network Dynamics (00:15:19): Discussion on the potential outcomes of a protocol-driven social network versus traditional models.

Collector Dynamics and Secondary Markets (00:20:41): Kayvon addresses the potential for a secondary market for Rodeo posts and the platform's current focus.

Need for New Experiences (00:24:13): Kayvon expresses the necessity for innovative experiences to educate users about digital ownership.

Web2 vs. Web3 (00:28:28): Kayvon contrasts the limitations of Web2 with the potential of Web3 for artists and creators.

Complementary Nature of Rodeo and Foundation (00:32:08): Kayvon outlines how Rodeo and Foundation serve different purposes and audiences in the digital art space.

Digital Ownership and Art Appreciation (00:43:38): The conversation highlights the challenge of helping people understand digital ownership and its value in art.

User Experience and Community Engagement (00:48:05): Kayvon shares his positive experience with the community and how early minting can be financially rewarding.

Supporting Small Accounts (00:56:39): Kayvon outlines how Rodeo helps small accounts gain visibility through content creation and early collection.

Artist Recommendations on Rodeo (00:58:10): Kayvon shares notable artists like Tony Wallstrøm and Anna Lucia, emphasizing the intimate community experience on Rodeo.

Artists: Tony Wallstrøm, Anna Lucia.

Mentioned: Rodeo, Foundation, Farcaster, OpenSea, NBA Top Shot, King of Collectibles.

Until next time,

- Kaloh

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