That’s Peter, the founder of the Ethereum Investment Club (EIC), a magazine publication documenting the very best of Ethereum. We recorded this episode during Onchain Summer, just as the meme of onchain virality was emerging—a movement in which Peter plays a key role. He shares his insights on onchain distribution, and we delve into the unique challenges and strategies of distributing content and mints, highlighting the differences between traditional marketing and onchain marketing. Peter also reveals valuable lessons from running successful campaigns and gives us a glimpse into some innovative onchain growth strategies he's been working on.

It's a packed discussion, so I hope you enjoy our conversation!