This episode welcomes Brian Flynn, CEO of Boost.xyz, to discuss the future of earning crypto. Brian shares his insights on the evolution of crypto marketing, highlighting the shift to onchain strategies and the use of token incentives as a cost per action (CAC). He also delves into Boost's vision, the importance of growth for crypto-native businesses, and the role of viral NFTs.

I hope you enjoy our conversation.

Timestamps:

00:00 - Introduction and Background
08:07 - Boost: Facilitating Onchain Distribution
15:08 - The Power of Onchain Distribution
35:18 - The Value of Attention in the Crypto Space
41:20 - The Profile of an Ideal Growth Marketer in Web3