Mint Season 4 episode 4 welcomed Xcelencia, a Puerto Rican songwriter and musician who growth hacked his way through Spotify playlists and now has landed in the world of web3. He’s the creator of the social token $EQUIS and more recently launched a crowdfunding campaign on mirror to bootstrap the birth of Infinite, an immersive multimedia album and digital art experience that will grow in real-time as fans engage with the project.

In this episode, we discuss:

00:39 - Intro
03:45 - Playlist Building
07:50 - Social Tokens
13:47 - How to Incentivize your Community?
24:48 - Labels and Investors- How do they fit in?
28:29 - Two Tokens - What’s the difference?
34:01- How do you see the future?
26:31- Outro

I hope you enjoy our conversation.