Not A Cartel

Zora just launched $ZORA — no offshore entity, no DAO shell games, no KYC. Just a bold new vision for onchain creators and crypto-native monetization.

Jacob from Zora joins Coop, Lucas, and Chevy to unpack the launch, the pivot from NFTs to coins, and how Zora is turning “post to earn” into a reality for everyday internet users.

Key topics:

- The legal and product strategy behind $ZORA
- Why Zora chose coins over NFTs
- The "minimum viable token" approach
- Onboarding normies into onchain ecosystems
- How coins unlock long-term creator monetization
- What creators earn in Zora — and why
- The emerging blueprint for launching tokens in the US

Timestamps:

00:00 – Kicking off with Jacob and the $ZORA launch
01:50 – Behind the timing and strategy of the token drop
03:30 – Why Zora didn’t follow the traditional DAO/foundation model
07:15 – What makes a minimum viable token
13:30 – The shift from NFTs to coins explained
18:20 – Balancing supply and demand in the creator ecosystem
24:30 – The tradeoffs of coins vs. NFTs for creators
35:00 – Working with Doppler and Zora’s token mechanics
39:00 – Routing rewards in $ZORA and what it unlocks
47:00 – Zora’s perspective on the broader coin landscape
50:30 – Onboarding creators without going top-down
53:30 – Final advice to skeptics: just try it