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Not A Cartel
2025-03-31
"Real Fans Don't Ask For Airdrops" with Brett Shear of 1Confirmation
16 Collected

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Token#13
First collect1 day ago
Most recent collect19 hours ago
Unique collectors15 (94%)
Total collected16
About the episode

Blockchain Brett joins Not A Cartel to reveal the dual business model that's transforming the creator economy. Fresh off of joining 1Confirmation as a General Partner, Brett breaks down his "collector funnel" theory and explains why successful creators need both traditional fans and crypto collectors.

Collect this episode at pods.media/not-a-cartel

[00:40] Brett announces his move to 1Confirmation and working with Nick Tomaino
[05:30] From $50 CryptoArt to billion-dollar markets: How digital collecting evolved
[12:15] "Spotify fans vs. onchain collectors" - Managing two separate business lines
[17:40] Building your collector funnel: From tokens to limited editions
[21:50] "Crypto people don't feel like real fans" - The disconnect creators must overcome
[24:30] Why fans buy concert tickets while collectors demand airdrops
[26:45] The 20% conversion strategy: How to bridge social audiences to on-chain value

Learn how platforms like Pods, Coop Records, Blueprint, and Hume are creating the infrastructure for creators to monetize both fan attention and collector investment.

As Brett says, "We're at the foundation of a big tree" - discover how to position yourself for what's coming next.

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