Coop reflects on hitting a ceiling with the current crypto music playbook. The cartel debates what it takes to reach real music fans, not just collectors chasing airdrops. Also: Skrillex at Red Rocks, coins vs. NFTs, mobile app plans, and the true cost of creator coins.

Key Moments:

(02:05) Why Coop is at every major show right now
(04:15) “Crypto music’s hit a ceiling” — what’s next?
(05:44) Have we underutilized the existing onchain audience?
(07:24) Are we building for fans or farmers?
(10:45) A new model: earn for listening, not just buying
(12:38) IRL shows, IYK pucks & why events don’t scale
(17:52) “Normies” vs. real users — reframing the narrative
(20:13) Coop’s new mobile onboarding flow debut
(26:05) Mini apps vs. iOS — what’s the right strategy?
(31:12) Is $60/week compelling… or is $10K better?
(35:28) Everyone’s copying Zora — the creator rev share moment
(37:03) The content coin dilemma: sell to earn, but at what cost?
(41:26) “Don’t sell crypto. Sell the outcome.”
(42:00) How long until onchain media really breaks out?