Not A Cartel

Coop returns from Coachella with fresh perspective on how real people interact (or don’t) with crypto. From QR-coded trinkets to normie skepticism, the crew breaks down the gap between onchain ideals and IRL behavior — and what it means for building better products.

In this episode:

0:10 – Coop’s Coachella recap: sets, vibes, and GA over VIP
1:35 – “This song’s onchain”
2:13 – Should crypto founders be onboarding IRL?
8:50 – Normies don't hate crypto — they just don't care
13:53 – Why "onchain" needs to feel like AIM, not finance
22:01 – Collecting for culture, not profit: what makes people click
30:00 – Why rewards-based systems struggle with real people
34:01 – Gamifying patronage: cashback, spins, and social signals
38:49 – Coop’s USDC shift
46:00 – Zoom out, trust the process

Mint this episode at pods.media/not-a-cartel