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Onchain Heroes
2025-03-30
Connecting Consumers & Culture to Win in Web3
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About the episode

In this episode of Onchain Heroes, Jennifer Roebuck dives into the nuances of building consumer products in Web3 — from her early days in fashion and brand marketing to investing in frontier technology and helping teams scale with purpose. She breaks down why brand is still your strongest signal in such an open & wild space, how culture fuels adoption, and what Web3 can learn from Web2’s best strategies.

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