Overnight Success

How will AI change the creative landscape? From helping creators improve their output to the rise of average content, Matt Wurst discusses how AI tools can enhance human creativity—but they won’t replace it. 

About Our Guest
Matt Wurst is the CMO at Genuin, a platform focused on creating a comprehensive network for brands, creators, and consumers. With extensive experience in both in-house and agency roles, Matt has collaborated with organizations like the NBA, revelation (acquired by Jellyfish), 360i and Mint. Matt’s journey into Web3 began with the desire to return digital ownership to creators and consumers, away from corporate control. Passionate about the intersection of AI and Web3, Matt explores how these technologies are reshaping marketing, communities, and the creative process.