Mini‑apps as growth: design for friction and shareMini‑apps are the fastest way to test funnels and get users — if you build them as lead magnets.

Mini apps win when they are the easiest way into a product — fast, shareable, measurable.
Mini‑apps are tiny funnels, not tiny products.
Treat each mini‑app as a single KPI engine: deposits, signups, or shares.

Here’s the shift: pick one metric and make every step aim at it. If you want transactions, cut the path to completion. Instant login, wallet-ready flows, and the fewest clicks win.
Make shareability a built-in feature, not a pop-up. Design moments people want to show off — status, wins, badges — and attach easy referral or fee-share mechanics to the user’s wallet.

Build fast but keep the main app safe. Use a separate frontend so experiments don’t break core flows. Test in in-app browsers and embeds to catch cookie and auth quirks early.Measure with hard signals: on‑chain actions, deposit volume, and unique shared links. For brand goals, watch shares and follower lift.

The takeaway: ship with a clear why and one metric.
Iterate quickly, then scale what proves frictionless and shareable.

Where to find Kris:
Farcaster: https://warpcast.com/thekris
LinkedIn:  http://linkedin.com/in/thekrispartner

Where to find Samuel:
Farcaster: https://warpcast.com/samuellhuber.eth
Twitter: https://x.com/samuellhuber
LinkedIn: http://linkedin.com/in/samuellhuber

For inquiries about sponsoring the podcast and partnership consulting: pod@optimism.show