In this episode of The Optimism Show, Kris Gligoroski and Vittorio unpack what’s worked for the show’s recent growth: using short-form as trailers, building automated repurposing systems, prioritizing psychographics over simple demographics, and treating companies as media-first businesses. They share concrete results (rapid YouTube growth), tactical playbooks (volume + automation + platform funnels), and why new socials and in-house media create durable advantages.

(00:00) — Episode intro: goals and overview
(00:43) — Vittorio’s first on-camera appearance and framing the conversation
(01:11) — YouTube growth update: from ~50K early views to 300K+
(03:10) — Short-form as trailer: why shorts drive long-form discovery (167K month example)
(04:04) — Shorts increase watch-time and long-form retention
(05:10) — Short-form structure, titles, keywords, and hashtag targeting
(06:35) — Volume + automation: production scale without a big team (12 shorts/day, multi-platform)
(08:34) — Distribution funnel: broad platforms to niche channels and newsletter
(09:40) — Why new/social-first platforms (Farcaster, Mastodon, BlueSky) are strategic bets
(12:41) — Targeting psychographics (thoughts, needs, formats) vs. demographics
(15:03) — Repurposing formats to match different learning styles (visual, reading, audio)
(17:09) — Core audience vs. curious audience: focus and horizontal reach
(20:15) — Cross-industry ideas: borrow tactics from other sectors to gain advantage
(21:44) — Experimentation as the path to differentiation and mini-monopoly
(23:04) — Launching a community + automated media services for other companies
(25:02) — Treat your company as a media company: capture and sustain market share
(27:39) — Why in-house, sustainable distribution beats one-off KOL or paid spikes
(29:22) — Media and distribution increase company valuation: attention, data, and product fit
(30:37) — Brand authority and long-term positioning
(31:05) — Follow the journey: ongoing experiments, features, and distribution improvements
(31:36) — Wrap and invite to reconnect

🔗 Connect with Vittorio
Website: https://example.com/vittorio
Twitter/X: https://x.com/USERNAME
LinkedIn: https://linkedin.com/in/USERNAME

🎙️ Connect with Kris
Warpcast: https://warpcast.com/thekris
LinkedIn: / thekrispartner

💼 For sponsorships and collaborations:
Email: pod@optimism.show

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For sponsorships and collaboration: pod@optimism.show
DISCLAIMER: The content of this episode should not be considered financial advice. Past performance is not indicative of future results. Digital assets and DeFi protocols have risks, including capital losses. Please DYOR.