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The Optimism Show
2024-09-26
Product Design & User Acquisition
Host
Kris Gligoroski
Guest
Tanishq Sharma
37:11
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About the episode

In this episode of the Optimism Show, host Kris Gligoroski interviews Tani, a product developer and founder of Intelligent, a platform for tracking social metrics on Farcaster. They discuss the evolution of blockchain, the importance of user experience in product design, and the balance between utility and beauty in creating successful products. Tani shares insights on whether to bootstrap or seek funding for blockchain startups, emphasizing the need to understand the target audience and simplify the user journey.

Find the key points discussed in this episode on: insights.optimism.show

Where to find Kris:
Farcaster: https://warpcast.com/thekris
LinkedIn: http://linkedin.com/in/thekrispartner

Where to find Tani:
Farcaster: https://warpcast.com/tanishq

In this episode we cover:
(00:00) Tani’s journey from Web2 to Web3 and building blockchain products
(02:20) Challenges in simplifying blockchain user experiences for mass adoption
(06:00) How Intelligent aggregates decentralized social graphs for Web3 ecosystems
(09:30) Importance of balancing beauty and utility in product design
(15:10) Bootstrapping vs. raising funds: When should founders seek investment?
(22:00) How blockchain companies can focus on non-crypto users for growth
(27:30) The importance of cross-functional teams in product design
(34:20) Practical strategies for founders to drive user adoption in blockchain projects

For inquiries about sponsorships, collaboration, and growth consulting: pod@optimism.show

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