What if every post you made online could actually pay you?
If you create art, videos, writing, or even memes — this is the shift you’ve been waiting for.

Zora is quietly becoming one of the most important platforms in the onchain creator economy. Instead of posting into an algorithmic void, Zora lets creators mint their work as collectible, tradable assets — with full ownership, embedded royalties, and creator-first economics. Your content becomes something people can collect, support, build on, and invest in.

Zora isn’t just an NFT marketplace anymore. In 2025, it’s a full ecosystem powered by the Zora Network, Coins Protocol, and the ZORA token. It’s built for creators first — giving artists, writers, collectors, and builders the tools to build their own onchain economies with low fees, fast minting, and real upside.

This is your breakdown of what Zora is, how the tech works, who it’s for, and why it might be one of the biggest shifts happening in Web3 right now.

00:00 — What if every post could pay you?
00:14 — What Zora is & why creators should care
00:40 — Turning posts into assets you own
01:00 — Under the hood: Coins Protocol & Zora Network
01:30 — How creators, collectors & builders earn
02:15 — The ZORA token & ecosystem incentives
02:40 — Why Zora matters in the 2025 creator economy
03:20 — Posts as assets, ownership, reach
03:45 — The five things to know about Zora
04:20 — Want tutorials? Comment below
04:40 — Like, subscribe & next steps

🎙️ About The Optimism Show
High-signal coverage of the tech, culture, and infrastructure shaping the Superchain, the onchain creator economy, and the future of Web3 — delivered with clarity, not hype.

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