Thinking On Paper

Don Norman has dedicated his career to understanding the intersection of design and human experience. His seminal work, “The Design of Everyday Things,” explores how design serves as a communication channel between object and user. His insights into making technology more user-friendly and intuitive have revolutionized how we interact with everyday objects.

His latest book, “Design for a Better World,” continues Don's story, focusing on what he feels he ''left out" of Design For Everyday Things: Humanity. In Design For A Better World: Meaningful, sustainable, and humanity-centered design, Norman challenges us to rethink our behaviours and the economic metrics that drive commerce and manufacturing, advocating for a world that emphasizes quality of life over monetary rewards.