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Zora Founder on the Plan to Pay Creators

If content "wants to be free", how can creators get paid? In this special edition live interview, we sit down with Jacob Horne, cofounder of Zora, for a candid conversation on the company’s evolving vision—and what they got wrong early on. Jacob opens up about Zora’s shift from marketplace to protocol, why onchain media matters more than ever, and how consumer apps in crypto have been missing the point. If you’ve ever wondered what Zora actually is or where it’s going next, this is the episode to hear it from the source. Along the way: protocol tradeoffs, the fragility of NFT incentives, and why Zora is now all-in on supporting the onchain internet through composable creation tools. It’s a peek behind the curtain of one of crypto’s most culturally influential companies. This episode unpacks: - Why Zora is no longer a marketplace company - How protocol thinking changed their product strategy - The tension between creator and collector incentives - What “onchain media” really means to Jacob - The risks of speculative activity dominating apps - Why Zora is focused on creative tooling - How Zora thinks about interoperability - A breakdown of Zora’s current app ecosystem - What success looks like for a protocol - Why this is a 20-year project Chapters: 00:00 — Intro 01:05 — Jacob joins the stage 03:02 — Zora is not a marketplace 07:33 — What went wrong in 2021 10:56 — Owning the protocol 13:31 — Measuring success 17:24 — Creators vs speculators 21:44 — Zora’s real product 26:07 — What it means to be onchain 30:30 — Long-term vision 34:53 — Future of Zora apps 39:27 — The internet is half-finished 44:10 — Open protocols to black boxes 49:15 — What meme coins unlock 53:38 — Why the DAO model broke 57:20 — Building for liquidity, not hype 01:00:42 — UX is the real innovation 01:04:17 — How Zora builds for decades 01:07:39 — Farcon week & final thoughts Internet Explorers is a weekly rundown show where extremely online individuals broadly explore (romanticize, even) new consumer Internet experiences. Join us⁠ live on Twitter/X, Fridays 10am PT / 1pm ET. Seed Club Twitter: https://x.com/seedclubhq Apple: https://podcasts.apple.com/us/podcast/internet-explorers/id1756599282 Spotify: https://open.spotify.com/show/6iJk3xZoij7pVhlNbTP9qS?si=4cda0ac044dc4c6a

16: Anjan Katta - A Sunrise Over Computing

Anjan Katta (https://x.com/AnjanKatta) is Founder and CEO of Daylight (https://daylightcomputer.com/), a new type of computer company. Having a conversation with Anjan is a bit like trying reign in a wild animal: his horsepower, wide-ranging philosophical interests, and unbelievable depth in the areas he cares about make him one of a kind. Fortunately, all of that energy is being channeled into his life's work, Daylight Computer Company. Daylight's mission is to build a computer that amplifies our humanity. That starts with Daylight's first product: The DC1, a tablet that combines the power and functionality of an iPad with the screen of a kindle. Anjan has been building Daylight for seven years across extensive research on screens and hardware, many near deaths, and mission-driven motivation. Anjan sees computers as a "magical medium" that we're in relationship with, unlike other tools. Unfortunately, "optimization of the means, yet confusion of goals" has led the technology industry to building hardware and software that sits in what he calls a "messy medium." With devices that can do anything and everything, they often fail to empower us toward the vision Steve Jobs called the bicycle for the mind. Throughout, Anjan and I discuss a philosophy toward life, career, design, and creating meaning that I hope will inspire you, whether you work on technology or not. May we all aim to get closer to ourselves and our humanity. Transcript and all links: https://dialectic.fm/anjan-katta --- This episode is brought to you by Hampton, a private, highly vetted membership for founders. Hampton makes entrepreneurship less lonely by matching you with a core group of likeminded founders along with community, events, retreats, and more. Visit https://joinhampton.com/community to learn more and apply. --- Timestamps - (0:04): Hampton - (1:57): Anjan Intro - (3:54): A Bicycle for the Mind and The Computer: Tool or Medium? - (13:15): The Core of the Computer as a Magical Medium: Relationship - (16:39): The Waterslide/fall of Agency and Humanity as Nature's Generalists - (27:35): What drove Anjan to Computers - (33:00): Building the Non-Inevitable and Confronting Silicon Valley's "Optimization of Means, Yet Confusion of Goals" - (39:25): Wandering Toward Daylight: a Computer that Doesn't Feel Like Other Computers - (51:02): Is Daylight paternalistic? The messy middle and the Case Against "sporks" or Sh* tting Where You Eat - (59:51): The Ultimate Messy Medium: The Phone as Our Main Relationship to the World and Starting Over with a More Simple Tool - (1:08:04): A Magical Companion: The Primer, Dynabook, or "Hobbes" - (1:13:31): Starting with Light - (1:17:32): Daylight as "basically Just a Screen" & Applying "Lateral Thinking with Withered Technology" - (1:28:18): High Resolution Decision Making: Designing with Intuition and Developing the Right Kind of "Feel" - (1:40:24): The Four Dimensions of Daylight's Vision - (1:58:08): Growing as a Person and a Leader - (2:07:08): Growing Daylight the Company/Organism: Three Principles - (2:12:42): Competition, Scaling Daylight, Why Someone Should Work There - (2:17:45): Lighting Round: Paravel – Interactive Fiction App Developed for Daylight - (2:19:54): The Evolution of Books - (2:21:20): Most Influential Books on Anjan - (2:23:43): Is AI making Us More Human or Less Human? - (2:29:38): Boredom, Authenticity, and Integrity - (2:32:06): Faith and Spirituality - (2:33:04): What Anjan Has Learned from His Parents and What He's Forgiven Them For - (2:34:38): Lilo and Stitch - (2:35:50): The Most Important Thing