Rebuilding the Creator Economy
For centuries, creators have given up a big share of their earnings for a chance to reach audiences. In 18th century England, authors’ desires to break free of censorship and exercise the power of the written word led to the growth of modern copyright law, a key pillar of the creator economy. But to this day, publishers and distributors of content have enormous power over how creators make money and grow with their audiences.What if that didn’t have to be the case? What if, by “going onchain” through blockchain-based apps and platforms, creators could gain complete ownership over their content and create new revenue models, where they (not publishers or platforms) could set the terms?We’ll examine what it means to create, consume, and connect onchain — and find out how this next evolution of the online world could rebuild the creator economy as we know it.
BASE Creator Jesse Pollak: Why Most Crypto Traders Lose (And What to Do Instead) | E93
Jesse Pollak is the creator of Base, Coinbase's ethereum layer 2 network offering a secure, low-cost way for anyone to build decentralized apps onchain. He is also the Lead at Coinbase Wallet and a member of the Coinbase Exec Team. In this conversation, Jesse shares his deeply personal journey of building Base, from the intense pressure of early ideation to the physical and emotional toll of its launch. He opens up about almost quitting, losing 20 pounds from stress, and how his wife's intervention helped him through the darkest moments. Beyond the struggles, Jesse discusses his ambitious vision for an onchain future, predicting that "everything will be onchain in 5 years." From his unique background in Quaker schools to his unconventional problem-solving methods, Jesse offers rare insights into what it takes to build a platform that could transform how billions of people interact with the digital world. In this episode, we explore: Jesse’s mind and struggles What gave him a big chip on the shoulder How hard the beginning of Base was on a personal level Why the most successful products in crypto DO NOT have a token The Coinbase’s centralization Paradox How Jesse built the leading Ethereum Layer 2 in the crypto space. Why Jesse owns a Cryptopunk What it takes to be a successful founder in crypto Why Jesse cuts his hair earlier this year How Jesse finds solutions to the most complex problems! And much more!
Writing, Podcasts and Minting Base Colors — JAKE
JAKE is a pseudo anonymous internet creator. Going with the classic blue, colour code #0000FF as his pfp. Host at Pod Of Jake where he’s interviewed almost 200 guests over 4 years. Most recently Jacob from Zora and others such as Vitalik Buterin, pplpleasr and Mark Cuban. Writer at Blog of Jake, where he’s published about creativity and writing, documenting his experiences as a podcaster, observing what’s happening on the internet, reviewing crypto news, thinking about how to learn and build. JAKE is also the founder of Base Colors, a new onchain collection where you can mint unique colour codes on Base and give them a name, an interesting primitive which many people are starting to play around and experiment with. We talk about the benefits of writing online. Go behind the scenes experiences of hosting a podcast. Thoughts on the crypto scene, Bitcoin and pseudo anon identities on the internet, decentralized social like Farcaster, and thinking too much about Colors. ___ UFO Sponsor Resources ↑ Higher — https://www.aimhigher.net/ 🌐 International Meme Fund — https://imf.bz/ --- @jake @ufoclub.eth @hollins For more episodes, go to ufo.fm
Electronic Music Scenes — Sound Of Fractures
Jamie Reddington is an electronic music producer, consultant and lecturer from London who recently released his debut album Scenes. His music is shaped by hiphop, UK dance music and soul. Leaning into telling stories, with textures and samples captured from his phone, featuring the sound of his daughter’s heartbeat. The record was released as a co-creation. ‘Over 350 memories were submitted and turned into Scenes, capturing a moment in time. People stopped, took time out of their lives and engaged in a process that connected music and emotions.' We talk about the past, present and future of music on the internet. What's most interesting for artists right now? ___ UFO Sponsor Resources ↑ Higher — https://www.aimhigher.net/ 🌐 International Meme Fund — https://imf.bz/ --- @soundoffractures @ufoclub.eth @hollins For more episodes, go to ufo.fm
Exploring the Memecoin Supercycle with IMF — Gami, Clouted
Gami and Clouted are core contributors from International Meme Fund (IMF) and $MONEY. Their team believes it is now crucial to have native liquidity and financial infrastructure for the meme sector. They're both from Sydney and have shared interests in defi financial engineering, game theory and the memecoin phenomonen. We talk about financial nihilism. Memes as emergent properties of the internet. Why do some meme assets succeed when the vast majority fail? How do you choose the tokens that go up? (no financial advice). The internet is stranger than you think.
Interpreting Technology with AIxDESIGN — Nadia Piet
Nadia Piet is Founder and Creative Lead of AIxDESIGN, a global community conducting critical AI research for the benefit of people, not profits. She's a designer, researcher, organiser and faculty member at ELISAVA's Design for Responsible AI. We talk about many things artificial intelligence. AlphaGO and Move 37. AI models trained on creative assets without permission. Commodification of digital life. What's causing the rapidly improving visual quality of generative AI such as DALL-E and Midjourney? Big picture, what are constructive ways to be thinking about AI?
Jesse Pollak- Base Builder #001
Jesse Pollak is known to everyone in the Base ecosystem and an inspiration to all. Learn more about who Jesse is, what keeps him motivated, and where his sense of purpose comes from in life.We hope you enjoy the epsiode. Learn More About Jesse On X:https://x.com/jessepollakLearn More About Late Night On Base on X:https://x.com/latenightonbase
004 - power.
@cameron and @christin yapped about the ok-est bangers and the theme of power: • debated "don't be a little bitch" as motivation tool. • dan romero's career advice scrutinized for feasibility in real life. • power and happiness explored: external success vs. internal contentment. watch with VIDEO here https://www.youtube.com/watch?v=SS4kH5Lc1W4
Hyperactive Episode 5 - Red with Antimo FM
We walk-and-talk with freelance product designer, Antimo FM. Antimo shares his journey from growing up in Italy with a passion for comic books and illustration, his path to design, crypto, and Farcaster, and how he’s using Hypersub to build community and earn recurring revenue onchain.
Hyperactive Episode 4 - Narisofka's Gang with Sofia Komarenko
We walk-and-talk with artist, illustrator, and designer Sofia Komarenko. Sophia shares her journey from growing up in Siberia and Kaliningrad to becoming a professional artist. She discusses her influences from cartoons and games, her entry into the NFT space, and the challenges of the crypto winter. Sophia highlights the importance of physical representations of digital art and how she’s using Hypersub to earn recurring revenue, and build a community of supporters that help sustain her artistic practice.
Terminally Onchain with YB
We discuss the past, present, and future of YB's work, and how he's using Hypersub to earn recurring revenue onchain with Terminally Onchain.
The Yon Experience with Yon Frula
We discuss the past, present, and future of Yan's work, and how he's using Hypersub to earn recurring revenue onchain with The Yon Experience.
Believe in Something with Jihad Esmail
We discuss the past, present, and future of Jihad's work, and how he's using Hypersub to earn recurring revenue onchain for Believe in Something.
many such cases ep 12: building for high-quality content with @dwr
on this episode (recorded “like a year ago”), @dwr joins @ted and @nonlinear to discuss the number one priority for farcaster right now: the challenge in creating a sustainable supply of quality content. we cover user engagement metrics, the current state of channels and what they could become, and how the team is thinking about enabling high-quality content through new features. @dwr also shares some of his insights on the power of text-based content and cultures on social platforms like twitter and what the emergence of AI-generated content may mean for these platforms. 00:39 farcaster’s top priority 01:29 challenges and strategies for building communities 07:30 reducing the barrier to high-quality content 15:20 the dominance of text-based content 18:35 in-group culture, power of memes, and AI-generated content 25:25 the future of channels
How Layer3 Is Transforming User Engagement Onchain ft. Brandon Kumar
This episode welcomes Brandon Kumar, Co-founder of Layer3. Throughout our chat, he shares his journey from leaving venture capital to entering crypto, diving into the creator economy, onchain user behavior, and the innovative incentives like XP and Cubes that drive engagement. We also explore Layer 3's distribution network, user growth strategies, and the challenges of data fragmentation in the crypto space. I hope you enjoy our conversation.
Paradigm Placed A Multi-Million Dollar Bet On n.xyz And Here’s Why
Mint Season 6 episode 19 welcomed the co-founder and CEO of n.xyz, Sridhar Ramaswamy. This ex-googler previously led the largest search engine’s $115 billion advertising division and has his eye on a new focus: blockchain data. With their debut launch this week, followed by an impressive series A led by Paradigm, we explore how he’s building web3’s indexer of choice and how his time at Google lead to where he is today. I hope you guys enjoy our conversation.
Shorts | Julian Holguin: Why Content is The Hook
This short highlights one of my favorite moments from my conversation with Julian Holguiin of Doodles and Jesse Pollak of Base. Content is the hook that will usher in billions of users from web2 into web3. Doodles knows this best, and with Julian's prolific background in media and music, coupled with their acquisition of a major animation studio, they're perfectly positioned to execute on this strategy. Listen to the full episode: https://pods.media/mint-podcast/doodles-moves-to-base-ft-jullian-holguin-and-jesse-pollak
Going Viral Onchain
This episode welcomes Cooper Turley, Founder of Coop Records. Cooper is a recurring guest on the pod, though this time, we focus all of our attention on how to go viral onchain. Consider this a round table discussion where him and I share our insights, lessons learned, and debate our perspectives on the current state of the onchain creator economy. I hope you enjoy our conversation.
Building the web3 equivalent of Substack with Paragraph
In Episode 03 of Crypto Consumer Chronicles our host Humpty Calderon speaks with Colin or Paragraph. In this conversation Colin discusses the concept of consumer crypto and the development of Paragraph, a publishing platform that helps creators build, own, and grow direct relationships with their audience. He shares the evolution of content platforms and the limitations of existing platforms like Medium and Substack, explains the unique features of Paragraph, purchase of Mirror and his vision for the creator economy.
How Crypto And Web3 Will Change Social Media Forever
Mint Season 5 episode 9 welcomed Wilson Wei and Ryan Li, who shared their vision for putting creators and users at the forefront of ownership with their decentralized social graph, CyberConnect. Throughout the hour, we discussed: 09:13 – What Inspired Ryan and Wilson to Build in Web3 Social? 15:07 – Elon Musk’s Potential Acquisition of Twitter 18:34 – How To Defeat Bots and Spammers in Web3 Social? 20:53 – What Does Ownership Actually Mean in Web3? 29:59 – Web3 Social Tools to Empower Creators 33:08 – How Does Virality Work in the World of Web3 Social? 42:38 – What is a Social Graph? 54:12 – Big Picture Vision for Web3 Social I hope you enjoy our conversation.
Onchain record labels with Coop Records
The inaugural episode of the Coop Records Podcast featuring the core team - Cooper, Ramie, Jake and Cece. We cover the origins of Coop Records and everything you need to know about running an onchain record label in 2024.
Alex Masmej Talks $DEGEN: Fueling Drakula's Growth and the Onchain Creator Economy
Join us in this episode as we sit down with Alex Masmej, the brain behind Drakula and a key player in the farcaster ecosystem. From his early days of conceptualizing Showtime as the 'Instagram of NFTs' to pioneering Drakula, Alex's journey is nothing short of remarkable. Drakula, now making waves as the 'TikTok of Web3', has seen an explosive start with over $30M in transactions in just two weeks, introducing a new and engaging way for fans to support video creators. Alex returns to the podcast to share the lessons learned from pivoting Showtime to creating Drakula, highlighting the strategic moves, go-to-market strategy, and the decision to adopt $DEGEN as the native currency of the app. I hope you enjoy our conversation and our genesis episode on Pods!