#182 - DARIYA KHOJASTEH
Dariya is a Co-Founder at Layer3, the consumer attention layer for Web3. Previously, he built several apps, sold an Instagram network, and launched Mastermind, a mentorship platform. Follow Dariya on X @DariyaKho 0:00 - Selling Pokemon cards as a kid 7:32 - Building curated accounts on Instagram 15:59 - Being early to Instagram and learning to grow audiences 21:50 - Dariya’s favorite apps he built when he was young 28:51 - Monetizing intangible value with crypto 38:06 - Discovering crypto as a “nerd on the internet” 46:46 - Learning to express creativity in design versus code 48:33 - Making products that make users feel good 55:52 - The origin story behind Layer3 1:01:26 - Layer3’s business model and recent success 1:05:06 - What’s next for Layer3 Mint this episode for free onchain on Base at pods.media/pod-of-jake/182-dariya-khojasteh For more episodes, go to podofjake.com. Previous guests include Mark Cuban, Vitalik Buterin, Brian Armstrong, Balaji Srinivasan, Keith Rabois, Ali Spagnola, Anthony Pompliano, Raoul Pal, Julia Galef, Jack Butcher, Tim Draper, and over 100 others alike. Learn from founders and CEOs of companies like OpenAI, Coinbase, Solana, Polygon, AngelList, Oura, and Replit, and investors from Founders Fund, a16z, Union Square Ventures, and many more. I appreciate your support and hope you enjoy. Thanks to Chase Devens for the show notes and Yiction for the music. Lastly, I love hearing from fans of the pod. Feel free to email me any time at jake@blogofjake.com. Thank you!
Going Viral Onchain
This episode welcomes Cooper Turley, Founder of Coop Records. Cooper is a recurring guest on the pod, though this time, we focus all of our attention on how to go viral onchain. Consider this a round table discussion where him and I share our insights, lessons learned, and debate our perspectives on the current state of the onchain creator economy. I hope you enjoy our conversation.
Building the web3 equivalent of Substack with Paragraph
In Episode 03 of Crypto Consumer Chronicles our host Humpty Calderon speaks with Colin or Paragraph. In this conversation Colin discusses the concept of consumer crypto and the development of Paragraph, a publishing platform that helps creators build, own, and grow direct relationships with their audience. He shares the evolution of content platforms and the limitations of existing platforms like Medium and Substack, explains the unique features of Paragraph, purchase of Mirror and his vision for the creator economy.
