Why Stablecoins Are the Final Boss of UX in Crypto
For EP32 of *Chain Reactions*, we sat down with Jay Kurahashi-Sofue, longtime crypto marketer, former head of marketing at Avalanche, and now CMO at Eco, all to unpack why stablecoins might just be the real unlock for mainstream crypto adoption… if we can fix the UX mess first. From his early days running a music blog during the Bloghouse era, all to way to helping launch Circle before USDC even existed, building Avalanche’s brand from the ground up, and now reimagining how we use stablecoins with Eco, Jay shares what he's learned leading crypto marketing through multiple cycles — and why good storytelling always beats hype. We dive into how Eco is building a Plaid-like experience for stablecoins, what it means to go B2B-first in Web3, and why the *real* challenge in infra marketing is figuring things out when there’s no playbook. Jay also shares his team’s 4-1-1 content strategy, why search and SEO are underrated (and Twitter overrated), how dev-focused YouTube content is winning right now, and what it actually takes to build developer trust from scratch. If you’re working on crypto infrastructure, building dev funnels, or trying to launch anything involving stables — this one’s required listening. Please enjoy, and don’t forget to subscribe, leave us a five-star review, and mint the episode at [pods.media/myosinxyz](https://pods.media/myosinxyz)!
Why Privacy & Storytelling Will Define the Next Breakout Blockchain
For EP33 of *Chain Reactions*, we sat down with Azeem Khan, longtime crypto operator and now co-founder of the privacy-first ZK blockchain Miden*,* to discuss what it takes to build a next-gen L1 in today’s market. We trace Azeem’s journey from Bitcoin blog posts and Kardashian cease-and-desists to running major BD at Gitcoin, closing partnerships with UNICEF, and now helping lead Miden, which just raised a $25M seed round co-led by a16z, 1kx, and Hack VC. We went deep on what it means to be a non-technical co-founder in a zero-knowledge protocol, why founder-led BD still beats most Web3 growth strategies, and how Miden’s Pioneer Program is flipping the playbook by taking a venture studio approach to ecosystem building. Plus, we talk about astronauts as mascots, Taylor Swift as a blueprint for community, and why the best crypto brands borrow from culture, not crypto Twitter. If you’re building an L1, supporting one, or just want to hear how thoughtful storytelling and asymmetric relationship capital can help turn a new chain into a category-defining ecosystem — this one’s a must. Please enjoy, and as always, subscribe, drop a five-star review at https://bit.ly/chainreactions-spotify, or mint the episode at [pods.media/myosinxyz](https://pods.media/myosinxyz)!
Bridging The Web2 and Web3 Divide w/Ryan Palmieri
For EP28 of Chain Reactions, we sat down with Ryan Palmieri, Director of Marketing at Gaia, to explore how decentralized AI is reshaping the future of intelligent agents, and why owning your data, models, and creativity matters more than ever.We talked about Ryan’s journey from content production and brand strategy in entertainment to web3 and AI, why the next wave of agent development needs decentralized infrastructure, and how Gaia is giving developers and creators the freedom to build truly sovereign AI agents. Ryan shared hard-earned lessons on marketing in crypto and AI, bridging the Web2 and Web3 divide, and why nailing brand strategy is the most underrated skill in the space today. Plus: vibe coding, brain juice, crossing the chasm, and what it really takes to build a sustainable Web3 brand.If you're curious about decentralized AI, the future of agents, or just want to hear from someone deep in the trenches of Web3 marketing—this one’s for you.Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at https://pods.media/myosinxyz!
how real marketers cut through the noise w/Kseniia Balzan
For EP27 of Chain Reactions, we sat down with Kseniia, a seasoned Web3 marketer and fractional CMO for top Solana projects, to unpack what it actually looks like to build a crypto brand that sticks and scales. We talk about her unconventional journey from luxury fashion to DeFi, why Solana’s ecosystem is uniquely fertile ground for marketers, and how to turn technical, B2B infrastructure into sticky narratives that resonate. Kseniia shares her playbook for early-stage projects prepping for a TGE, how she develops messaging from first principles, and why livestreams are the most underrated tactic in crypto marketing today. Plus: spicy takes on quests, CEX vanity metrics, and what not to do as a founder hiring your first marketing lead. If you're building in crypto, leading growth, or just curious how real marketers cut through the noise, this one’s for you. Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at https://pods.media/myosinxyz!
Simplify Trading For Mass Adoption w/Mounir from Velora
For EP26 of Chain Reactions, we sat down with Mounir, founder of Velora (formerly Paraswap), for a deep dive into the evolution of DEX aggregators, intent-based trading, and what it really takes to build in crypto—through every cycle.We talked about the early days of bootstrapping Paraswap, the transition to Velora, and why intent-based design is key to the future of onchain UX. Mounir shares hard-won lessons on building community-driven products, finding product-market fit in DeFi, and the difference between hype-driven marketing and sustainable growth. If you're interested in the future of crypto UX, cross-chain liquidity, or just want to hear a founder who’s seen it all—this one’s for you.Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at https://pods.media/myosinxyz!
The Intersection Of Blockchain And AI w/Mikyö From Ritual
For EP25 of Chain Reactions, we talked to Mikyö, Head of Marketing at Ritual, the blockchain with infinite expressibility for AI applications. We had an incredible jam and conversation unpacking the nuances of Ritual and why we need a network specifically for AI, the sounds that different blockchains make, and the nuances of verifiability, and what marketing for a complex new ecosystem like Ritual really looks like. If you're interested about the intersection of blockchain and AI and what can be unlocked, this is definitely a great listen for you. Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at https://pods.media/myosinxyz!
Balancing Brand, Community And Growth w/ Carol from Matcha
For EP24 of Chain Reactions, we sat down with Carol Yumi, Head of Marketing at 0x and Matcha, to dive into the art and science of building brand, community, and growth engines in the fast-moving world of Web3. Carol shared her journey from FinTech into the crypto space, and unpacked how she approaches B2B and B2C marketing across two very different—but interconnected—businesses, 0x & Matcha. We talked about the power of community engagement, why newsletters are underrated, how to think about SEO and conversions, and what it takes to move fast without breaking trust. If you’re working on go-to-market in crypto, this one’s packed with gems. Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at https://pods.media/myosinxyz!
How market and grow onchain companies w/Locha from Fuul
For EP20 of Chain Reactions, we talked to Locha, the founder of Fuul, a top-tier onchain incentives boosting protocol and application for marketers in crypto. Locha is an impressive multi-time founder from Argentina who has been deep in the weeds of helping market and grow onchain companies like Sushiswap and many more, starting with referral and affiliate links, and growing with the industry to help incentivize and reward more accurate onchain engagement for users all over. We had a really fun time talking through the nuances of onchain marketing and how early stage projects can think about incentive mechanisms, and this was a great follow up to last week's conversation with Fran from Superfluid. Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode athttps://pods.media/myosinxyz!
Ep 19: Airdrops w Fran from Superfluid
For EP19 of Chain Reactions, we talked to Fran, the co-founder and CEO of Superfluid, a leading streaming protocol that is completely changing the meta for how tokens are distributed for salaries, airdrops and beyond. Fran is a proper crypto OG, and as a builder in the space, was even there when Uniswap had their first airdrop. And we had an incredibly insightful and nuanced conversation around the history, present, and future of airdrops and points. tl;dr: we need to completely rethink how we frame and architect points and token distributions, and streaming tokens AFTER token launch as rewards makes a lot more sense. This is an awesome conversation for any marketer or founder trying to understand how to successfully launch a token that doesn't immediately dump and creates long-term value! Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at https://pods.media/myosinxyz!
Developer Marketing And Scout Game w/Alex Poon
For EP18 of Chain Reactions, we talked to Alex Poon, Co-Founder of Scout Game and Charmverse, a friend of Myosin, and now repeat guest on the Myosin.xyz podcast.Scout Game is a fantasy sports game targeting developers, but open for anyone to play. With massive initial traction, we talked to Alex all about Scout Games' origins, how the game itself works, and Scout Games broader ambitions for expanding to more blockchains and ecosystems, and eventually the global open-source dev community at large. We're massively bullish on Scout Game, and think is an excellent listen for anyone who cares about developer marketing, gamification, and how to build products that are both fun and really solve a clear need. Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at https://pods.media/myosinxyz!
How to Enter Web3 w/Nicole Rochette
For EP12 of Chain Reactions, we chatted with Nicole Rochette, Innovation Guild Lead at Myosin.xyz, and an onchain marketing OG, having spent a long career in traditional marketing, and being a critical part of the early days at Dapper Labs, one of the leading onchain companies in the last cycle and beyond. We had a great session yapping with Nicole all around her journey, how she found her way into crypto, lessons learned, and just what has changed in the past four years as the market has continued to evolve. We even had a special guest appearance from a fluffy friend...bark. This ones a great listen for anyone interested in entering crypto! Please enjoy, and tune in live on our Twitter at https://x.com/Myosin_xyz every Wed, at 11am EST.
Founder-Led Marketing 101 | Chain Reactions Ep.11
For EP11 of Chain Reactions, we had a great convo with Will Leatherman (@wleatherman9), Myosin Content Guild Lead, and Founder of Catalyst, a content-led growth platform, chatting all about Founder-Led Marketing. We talked all about the differences between LinkedIn and Twitter content creation, the importance of staying consistent, and some actionable tips and tricks on how to gain traction with founder-led content. If you're interested in growing your audiences and company, this is an excellent listen! Please enjoy, and tune in live on our Twitter at https://x.com/Myosin_xyz every Wed, at 11am EST.
Why Onchain Marketing Sucks w/Crypto Bae | Chain Reactions Ep.10
For EP10 of Chain Reactions, we had Crypto Bae (@encryptedbae), a Solana KOl and chain-agnostic marketing extraordinaire, hop on the livestream to jam about onchain marketing. We talked about Solana Villa in Dubai, her fascinating experiment where she offered free chats for her Twitter followers and what she learned, and much more, all while trying not to get distracted by the army of cats running around in the background. What a fun chat! Please enjoy, and tune in live on our Twitter at https://x.com/Myosin_xyz every Wed, at 11am EST.
Token 2049, Breakpoint and Cult Chains | Chain Reactions Ep.9
For EP9 of Chain Reactions, we had Adelia join us again on the livestream to talk about and recap the insanity of Token2049 and Breakpoint in Singapore. Together, we talked about the crazy parties, our key takeaways and favorite events, some major alpha, and also played a fun game of conference bingo, all facetiously sponsored by Bintang Beer. Please enjoy, and tune in live on our Twitter at https://x.com/Myosin_xyz every Wed, at 11am EST!
The Story Behind Story | Chain Reactions Ep.6
For EP6 of Chain Reactions, we had Nick George, Events Lead at Story (fka Story Protocol), tell us about his journey from sushi chef in Detroit to leading events at Story, explain exactly what Story is, and why composable IP Legos are so important in the age of AI. Please enjoy, and tune in live at https://www.unlonely.app/channels/myosin every Wed, at 11am EST!
Crypto Merch, Soulmates and Solana's new ads | Chain Reactions EP4
EP4 of Chain Reactions was super fun! We continued the ETH CC convo with a tier list for all the crypto merch, jammed on crypto soulmates recaps, the latest Solana ads, and our favorite brand of the week, Camp L2. Please enjoy, and tune in live at https://www.unlonely.app/channels/myosin every Wed, at 11am EST!
Web3 Communities and Farcaster | Chain Reactions EP5
For EP5 of Chain Reactions, we had Justin, the Co-Founder of Safary, a leading marketing community and analytics platform, come on to join the show. We dug into Justin's community referral funnel, talked about the Farcaster Playbook, and even played a game of This or That. Please enjoy, and tune in live at https://www.unlonely.app/channels/myosin every Wed, at 11am EST!
EP5 Bites with Blake Vol.I
Introducing Volume. I of “Bites with Blake”, a sub-series of conversations with Blake from Myosin. We talk about anything and everything, including the latest onchain gossip, culture, and projects. In this podcast, you’ll discover a casual chat about personal quirks like walking around naked, the story of how I met Blake, and why minting is the latest social trend. We delve into advice for those wary of social media, discuss proper cinema etiquette, and explore Blake’s intriguing background. We also tackle the complexities of DAOs and progressive decentralization, share humorous encounters with SBF, reflect on lessons learned from founding Myosin, and compare onchain versus offchain marketing strategies. Finally, we highlight why culture drives adoption and dive into the quirky world of raccoons and the Raccoons NFT project by Jordan Lyall. BITE INTO OUR SOCIALS Pods https://pods.media/taste Instagram https://www.instagram.com/onchaintaste Spotify https://open.spotify.com/show/5NJzY3myqO7RNOPezRbcRE?si=85440843c2c94d1a Warpcast https://warpcast.com/~/channel/tastepod Website https://www.tastepod.xyz/
Building the Future Of The Internet, w/Abishek Dharshan From Zerion
For EP10, we spoke with Abi Dharshan, Product Lead at Zerion, a leading web3 wallet, dApp, and onchain ecosystem. Abi is a Zerion OG and investor at Social Graph Ventures, and we had a great time jamming on Zerion's fast growing ecosystem and waxing poetic, on all things onchain. And if you enjoy this episode, please be sure to subscribe, give us a like, and a five star review.
3AC's Kyle Davies on Why He's Crypto's Lloyd Blankfein and Why He's Not Sorry
Few crypto figures have been as vilified as Kyle Davies, the co-founder, along with Su Zhu, of crypto hedge fund Three Arrows Capital, which imploded in mid-2022, losing $3 billion and bringing many pillars of the crypto industry down with it. Davies and Zhu have been accused of, among other things, lying about 3AC’s assets as the firm was imploding, trying to borrow money when the firm was insolvent, and seeking funding from the Mafia, all of which Davies denies. But he remains unapologetic about 3AC’s demise, saying most, if not all, companies eventually go bankrupt, and that 3AC had a “pretty spectacular” ten-year run. He joined Unchained to explain why he and Su Zhu were ordered to prison in Singapore for non-compliance with the liquidation proceedings, Zhu’s “six weeks meditating” (in prison), where he’s living now, why he and Zhu went to Bali after the bankruptcy, his $25,000-a-month fee for consulting for crypto bankruptcy exchange OPNX, his and Zhu’s current work advising crypto derivatives platform OX.FUN, and what he wishes he would have done differently in terms of 3AC’s wind down.
Traditional media is broken. here is the new model, w/Zack from Coinage
For EP8, we spoke with Zack Guzman, Founder of Coinage, the leading and first community-owned media outlet covering crypto, blockchain, and beyond. Zack is a media vet, as ex-anchor from Yahoo Finance and CNBC reporter, and we had a great conversation about the evolution of business models, alpha on Coinage's upcoming growth, and so much more. If you enjoy this episode, be sure to subscribe, give us a like, and a five star review when you have a second.
Empowering Women In Tech, w/Maggie from SheFi
For Episode 6, we spoke with Maggie Love, Founder at SheFi. Maggie is a lifelong technologist, with a deep passion & track record for helping woman and non-binary people onboard and seize on opportunities in the world of DeFi, blockchain, and beyond. We had a lively conversation learning about Maggie's incredible and long journey to building SheFi, chatting about the many opportunities that emerging tech holds for the masses, and so much more.
