Bridging The Web2 and Web3 Divide w/Ryan Palmieri
For EP28 of Chain Reactions, we sat down with Ryan Palmieri, Director of Marketing at Gaia, to explore how decentralized AI is reshaping the future of intelligent agents, and why owning your data, models, and creativity matters more than ever.We talked about Ryan’s journey from content production and brand strategy in entertainment to web3 and AI, why the next wave of agent development needs decentralized infrastructure, and how Gaia is giving developers and creators the freedom to build truly sovereign AI agents. Ryan shared hard-earned lessons on marketing in crypto and AI, bridging the Web2 and Web3 divide, and why nailing brand strategy is the most underrated skill in the space today. Plus: vibe coding, brain juice, crossing the chasm, and what it really takes to build a sustainable Web3 brand.If you're curious about decentralized AI, the future of agents, or just want to hear from someone deep in the trenches of Web3 marketing—this one’s for you.Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at https://pods.media/myosinxyz!
how real marketers cut through the noise w/Kseniia Balzan
For EP27 of Chain Reactions, we sat down with Kseniia, a seasoned Web3 marketer and fractional CMO for top Solana projects, to unpack what it actually looks like to build a crypto brand that sticks and scales. We talk about her unconventional journey from luxury fashion to DeFi, why Solana’s ecosystem is uniquely fertile ground for marketers, and how to turn technical, B2B infrastructure into sticky narratives that resonate. Kseniia shares her playbook for early-stage projects prepping for a TGE, how she develops messaging from first principles, and why livestreams are the most underrated tactic in crypto marketing today. Plus: spicy takes on quests, CEX vanity metrics, and what not to do as a founder hiring your first marketing lead. If you're building in crypto, leading growth, or just curious how real marketers cut through the noise, this one’s for you. Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at https://pods.media/myosinxyz!
Simplify Trading For Mass Adoption w/Mounir from Velora
For EP26 of Chain Reactions, we sat down with Mounir, founder of Velora (formerly Paraswap), for a deep dive into the evolution of DEX aggregators, intent-based trading, and what it really takes to build in crypto—through every cycle.We talked about the early days of bootstrapping Paraswap, the transition to Velora, and why intent-based design is key to the future of onchain UX. Mounir shares hard-won lessons on building community-driven products, finding product-market fit in DeFi, and the difference between hype-driven marketing and sustainable growth. If you're interested in the future of crypto UX, cross-chain liquidity, or just want to hear a founder who’s seen it all—this one’s for you.Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at https://pods.media/myosinxyz!
The Intersection Of Blockchain And AI w/Mikyö From Ritual
For EP25 of Chain Reactions, we talked to Mikyö, Head of Marketing at Ritual, the blockchain with infinite expressibility for AI applications. We had an incredible jam and conversation unpacking the nuances of Ritual and why we need a network specifically for AI, the sounds that different blockchains make, and the nuances of verifiability, and what marketing for a complex new ecosystem like Ritual really looks like. If you're interested about the intersection of blockchain and AI and what can be unlocked, this is definitely a great listen for you. Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at https://pods.media/myosinxyz!
Balancing Brand, Community And Growth w/ Carol from Matcha
For EP24 of Chain Reactions, we sat down with Carol Yumi, Head of Marketing at 0x and Matcha, to dive into the art and science of building brand, community, and growth engines in the fast-moving world of Web3. Carol shared her journey from FinTech into the crypto space, and unpacked how she approaches B2B and B2C marketing across two very different—but interconnected—businesses, 0x & Matcha. We talked about the power of community engagement, why newsletters are underrated, how to think about SEO and conversions, and what it takes to move fast without breaking trust. If you’re working on go-to-market in crypto, this one’s packed with gems. Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at https://pods.media/myosinxyz!
How market and grow onchain companies w/Locha from Fuul
For EP20 of Chain Reactions, we talked to Locha, the founder of Fuul, a top-tier onchain incentives boosting protocol and application for marketers in crypto. Locha is an impressive multi-time founder from Argentina who has been deep in the weeds of helping market and grow onchain companies like Sushiswap and many more, starting with referral and affiliate links, and growing with the industry to help incentivize and reward more accurate onchain engagement for users all over. We had a really fun time talking through the nuances of onchain marketing and how early stage projects can think about incentive mechanisms, and this was a great follow up to last week's conversation with Fran from Superfluid. Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode athttps://pods.media/myosinxyz!
Ep 19: Airdrops w Fran from Superfluid
For EP19 of Chain Reactions, we talked to Fran, the co-founder and CEO of Superfluid, a leading streaming protocol that is completely changing the meta for how tokens are distributed for salaries, airdrops and beyond. Fran is a proper crypto OG, and as a builder in the space, was even there when Uniswap had their first airdrop. And we had an incredibly insightful and nuanced conversation around the history, present, and future of airdrops and points. tl;dr: we need to completely rethink how we frame and architect points and token distributions, and streaming tokens AFTER token launch as rewards makes a lot more sense. This is an awesome conversation for any marketer or founder trying to understand how to successfully launch a token that doesn't immediately dump and creates long-term value! Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at https://pods.media/myosinxyz!
Developer Marketing And Scout Game w/Alex Poon
For EP18 of Chain Reactions, we talked to Alex Poon, Co-Founder of Scout Game and Charmverse, a friend of Myosin, and now repeat guest on the Myosin.xyz podcast.Scout Game is a fantasy sports game targeting developers, but open for anyone to play. With massive initial traction, we talked to Alex all about Scout Games' origins, how the game itself works, and Scout Games broader ambitions for expanding to more blockchains and ecosystems, and eventually the global open-source dev community at large. We're massively bullish on Scout Game, and think is an excellent listen for anyone who cares about developer marketing, gamification, and how to build products that are both fun and really solve a clear need. Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at https://pods.media/myosinxyz!
How to Enter Web3 w/Nicole Rochette
For EP12 of Chain Reactions, we chatted with Nicole Rochette, Innovation Guild Lead at Myosin.xyz, and an onchain marketing OG, having spent a long career in traditional marketing, and being a critical part of the early days at Dapper Labs, one of the leading onchain companies in the last cycle and beyond. We had a great session yapping with Nicole all around her journey, how she found her way into crypto, lessons learned, and just what has changed in the past four years as the market has continued to evolve. We even had a special guest appearance from a fluffy friend...bark. This ones a great listen for anyone interested in entering crypto! Please enjoy, and tune in live on our Twitter at https://x.com/Myosin_xyz every Wed, at 11am EST.
Founder-Led Marketing 101 | Chain Reactions Ep.11
For EP11 of Chain Reactions, we had a great convo with Will Leatherman (@wleatherman9), Myosin Content Guild Lead, and Founder of Catalyst, a content-led growth platform, chatting all about Founder-Led Marketing. We talked all about the differences between LinkedIn and Twitter content creation, the importance of staying consistent, and some actionable tips and tricks on how to gain traction with founder-led content. If you're interested in growing your audiences and company, this is an excellent listen! Please enjoy, and tune in live on our Twitter at https://x.com/Myosin_xyz every Wed, at 11am EST.
Why Onchain Marketing Sucks w/Crypto Bae | Chain Reactions Ep.10
For EP10 of Chain Reactions, we had Crypto Bae (@encryptedbae), a Solana KOl and chain-agnostic marketing extraordinaire, hop on the livestream to jam about onchain marketing. We talked about Solana Villa in Dubai, her fascinating experiment where she offered free chats for her Twitter followers and what she learned, and much more, all while trying not to get distracted by the army of cats running around in the background. What a fun chat! Please enjoy, and tune in live on our Twitter at https://x.com/Myosin_xyz every Wed, at 11am EST.
Token 2049, Breakpoint and Cult Chains | Chain Reactions Ep.9
For EP9 of Chain Reactions, we had Adelia join us again on the livestream to talk about and recap the insanity of Token2049 and Breakpoint in Singapore. Together, we talked about the crazy parties, our key takeaways and favorite events, some major alpha, and also played a fun game of conference bingo, all facetiously sponsored by Bintang Beer. Please enjoy, and tune in live on our Twitter at https://x.com/Myosin_xyz every Wed, at 11am EST!
The Story Behind Story | Chain Reactions Ep.6
For EP6 of Chain Reactions, we had Nick George, Events Lead at Story (fka Story Protocol), tell us about his journey from sushi chef in Detroit to leading events at Story, explain exactly what Story is, and why composable IP Legos are so important in the age of AI. Please enjoy, and tune in live at https://www.unlonely.app/channels/myosin every Wed, at 11am EST!
Crypto Merch, Soulmates and Solana's new ads | Chain Reactions EP4
EP4 of Chain Reactions was super fun! We continued the ETH CC convo with a tier list for all the crypto merch, jammed on crypto soulmates recaps, the latest Solana ads, and our favorite brand of the week, Camp L2. Please enjoy, and tune in live at https://www.unlonely.app/channels/myosin every Wed, at 11am EST!
Web3 Communities and Farcaster | Chain Reactions EP5
For EP5 of Chain Reactions, we had Justin, the Co-Founder of Safary, a leading marketing community and analytics platform, come on to join the show. We dug into Justin's community referral funnel, talked about the Farcaster Playbook, and even played a game of This or That. Please enjoy, and tune in live at https://www.unlonely.app/channels/myosin every Wed, at 11am EST!
EP5 Bites with Blake Vol.I
Introducing Volume. I of “Bites with Blake”, a sub-series of conversations with Blake from Myosin. We talk about anything and everything, including the latest onchain gossip, culture, and projects. In this podcast, you’ll discover a casual chat about personal quirks like walking around naked, the story of how I met Blake, and why minting is the latest social trend. We delve into advice for those wary of social media, discuss proper cinema etiquette, and explore Blake’s intriguing background. We also tackle the complexities of DAOs and progressive decentralization, share humorous encounters with SBF, reflect on lessons learned from founding Myosin, and compare onchain versus offchain marketing strategies. Finally, we highlight why culture drives adoption and dive into the quirky world of raccoons and the Raccoons NFT project by Jordan Lyall. BITE INTO OUR SOCIALS Pods https://pods.media/taste Instagram https://www.instagram.com/onchaintaste Spotify https://open.spotify.com/show/5NJzY3myqO7RNOPezRbcRE?si=85440843c2c94d1a Warpcast https://warpcast.com/~/channel/tastepod Website https://www.tastepod.xyz/
Building the Future Of The Internet, w/Abishek Dharshan From Zerion
For EP10, we spoke with Abi Dharshan, Product Lead at Zerion, a leading web3 wallet, dApp, and onchain ecosystem. Abi is a Zerion OG and investor at Social Graph Ventures, and we had a great time jamming on Zerion's fast growing ecosystem and waxing poetic, on all things onchain. And if you enjoy this episode, please be sure to subscribe, give us a like, and a five star review.
3AC's Kyle Davies on Why He's Crypto's Lloyd Blankfein and Why He's Not Sorry
Few crypto figures have been as vilified as Kyle Davies, the co-founder, along with Su Zhu, of crypto hedge fund Three Arrows Capital, which imploded in mid-2022, losing $3 billion and bringing many pillars of the crypto industry down with it. Davies and Zhu have been accused of, among other things, lying about 3AC’s assets as the firm was imploding, trying to borrow money when the firm was insolvent, and seeking funding from the Mafia, all of which Davies denies. But he remains unapologetic about 3AC’s demise, saying most, if not all, companies eventually go bankrupt, and that 3AC had a “pretty spectacular” ten-year run. He joined Unchained to explain why he and Su Zhu were ordered to prison in Singapore for non-compliance with the liquidation proceedings, Zhu’s “six weeks meditating” (in prison), where he’s living now, why he and Zhu went to Bali after the bankruptcy, his $25,000-a-month fee for consulting for crypto bankruptcy exchange OPNX, his and Zhu’s current work advising crypto derivatives platform OX.FUN, and what he wishes he would have done differently in terms of 3AC’s wind down.
Traditional media is broken. here is the new model, w/Zack from Coinage
For EP8, we spoke with Zack Guzman, Founder of Coinage, the leading and first community-owned media outlet covering crypto, blockchain, and beyond. Zack is a media vet, as ex-anchor from Yahoo Finance and CNBC reporter, and we had a great conversation about the evolution of business models, alpha on Coinage's upcoming growth, and so much more. If you enjoy this episode, be sure to subscribe, give us a like, and a five star review when you have a second.
Empowering Women In Tech, w/Maggie from SheFi
For Episode 6, we spoke with Maggie Love, Founder at SheFi. Maggie is a lifelong technologist, with a deep passion & track record for helping woman and non-binary people onboard and seize on opportunities in the world of DeFi, blockchain, and beyond. We had a lively conversation learning about Maggie's incredible and long journey to building SheFi, chatting about the many opportunities that emerging tech holds for the masses, and so much more.
Ambire DeFi Bull Camp - Episode II - GMX
In this episode of Web3 on Fire, Rob interviews Jonezee from GMX, a decentralized trading platform. Jonezee shares his background and how he came to contribute to GMX. They discuss the features and functionalities of GMX, including the ability to swap and trade with leverage on-chain. They also talk about the token model and the importance of the GMX community. Jonezee highlights the launch of GMX V2, which introduced isolated asset pools and improved order execution. The episode concludes with a discussion on the partnership between GMX and Ambire Wallet and an invitation to participate in a contest on GMX.
How to Fix Short Term Rentals w/Cynthia of Dtravel
For EP5 we spoke with Cynthia Huang, Co-Founder & CEO of Dtravel, a leading web3-powered travel ecosystem. Cynthia is an ETH OG, and a real innovator in the world of hospitality, as she helps onboard travelers and short term rental hosts into the world of consumer crypto. This was a really fun conversation you won't want to miss, with plenty of alpha for what's coming up in the world of hospitality.
The Societal Problems That Crypto Can Solve, w/Paul of WAGMI Ventures
For EP4, we spoke w/Paul Pesek, Co-Founder of WAGMI Ventures, a global syndicate of leading investors in web3. Paul has a fascinating background and origin story for his journey into the world of blockchain, and we had a lovely conversation around WAGMI, what makes it a unique kind of syndicate, and general investment theses for the future of the web3 industry.
What is the Future of Consumer Crypto? w/Josh & Jess of Seed Club
We spoke with Jess & Josh, Partners at Seed Club, one of the leading accelerators, network states, and overall vibe curators in the world of web3. Jess & Josh are absolute legends in the blockchain community, and we had an incredible conversation tackling the concept of consumer crypto, and just what it will take to get us closer to mainstream adoption. If you're interested in understanding Seed Club and where this whole blockchain thing is all headed, this is a great listen. So without further ado, let’s get into it. Here is Episode #3 with Jess & Josh!
