Web3 Magic

Today it's a colorful chat about past and the future of non-mainstream art, music and film discovery and support. The UNDRGRND's journey is a testament of passion and persistence of NFTJoe.

Listen as he shares his journey into Web3 and crypto, starting with his interest in NFTs and writing about them and the early days of UNDRGRND, the project focused on featuring (new & up'n'coming) independent artists in Web3. Despite facing challenges and setbacks, Joe's persistence and belief in the project have kept it going for 4 years now. And here we are today - on Base with new plans and new token!

We talk about UNDRGRND's token called $GRND, and DAO membership cards, and the future plans for the project, including expanding to different parts of the world in different language mutations led by community. Joe sees UNDRGRND as the platform that supports and promotes artists, musicians, and eventually film/movie creators in the Web3 space.