Bet On Yourself

In this episode, we get to know Shante Bartlett, the incredible creator behind Baked By Té, delicious handcrafted vegan cookies in Toronto. Shante works as a registered nurse, but would like to transition her baking business to a full-time venture. Shante shares the story of her Jamaican roots and how baking rum cakes with her mom inspired her journey to develop the perfect plant-based cookies. Fred and Derek offer Shante guidance into finding confidence as a new business owner, while also covering e-commerce platforms, marketing strategy, building a team (start with your family!), and how a business loan could take Baked By Té to the next level. Although there is a lack of representation of vegan bakers of colour in Canada, Baked By Té is breaking new ground.