Bet On Yourself

This week on Bet On Yourself, Fred and Derek sit down with Veneise George, founder of Yawdi’s: Jamaican-inspired marinades, mustards, pepper jellies, and more. As a busy wife and a mother of two, Veneise’s main motivation is to help families reduce time spent preparing great tasting meals that are healthy, without artificial colours or flavours. Coming from a non-for-profit background, Veneise’s measure of success for her business looks a little different; in her eyes, supporting other BIPOC entrepreneurs, specifically BIPOC women in the food industry, is how she sees Yawdi’s value in a larger community context. Inspired by Veneise’s story of giving back, Derek’s spontaneously comes up with the perfect tagline for Yawdi’s, “Created in my kitchen to serve in your kitchen.” Finally, Fred and Derek encourage Veneise to own her success beyond humility.