
10 Biggest Myths of Crypto Marketing: Community, Memes, Cults, and Shitposting
Host
Daria Volkova
Guests
Aixa Rizzo
Bachi Degli
46:21
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In this episode of Decentralized Voices, Daria introduces a new format and sits down with Aixa, who leads the ecosystem at Sophon, and Juliana, aka Bachi, who heads brand and community at Rootstock, to bust the biggest myths in crypto marketing.
Discover:
🔸 Why web3 community isn’t always what it seems
🔸 Whether tokens and airdrops actually drive long-term engagement
🔸 How memes, shitposting, and personal stories shape growth strategies
🔸 The truth about marketing budgets and crypto hype cycles
If you’ve ever wondered how projects really build visibility in crypto, or laughed at the wildest marketing hot takes on X (Twitter), this episode is for you. Mint this episode to support the podcast!
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