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Decentralized Voices
2025-10-01
Crypto Product Manager’s Playbook: Crucial Metrics, UX, Community Growth coverart
Crypto Product Manager’s Playbook: Crucial Metrics, UX, Community Growth
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About the episode

What's the hardest part of building crypto products and how to develop a product combining organic growth and paid incentives?

Daria welcomes Vadym Nesterenko — a DeFi researcher, product manager, startup investor, and a great person she has known since 2018, back when web3 was simply called crypto.

In this episode, we discuss product management playbook for DeFi, the cold-start problem in startups, and the benefits of building for long-term value vs chasing hype.

You’ll learn:
🔸 Product metrics in DeFi
🔸 Organic growth vs. Heavy incentives
🔸 The best way to get started an onchain product
🔸 Why product managers less visible in public

Enjoy this episode, and don't forget to mint and share it with your friends!

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