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Decentralized Voices
2025-04-16
Marketing wouldn't help if the product is sh*t coverart
Marketing wouldn't help if the product is sh*t
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Decentralized Voices

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About the episode

In this episode of Decentralized Voices, Daria sits down with Zoe, a Web3 marketer at WebZero and co-founder of Crypto Girls Club, to talk about what it really takes to engage developers in the crypto space.

From the truth behind developer marketing (spoiler: they hate being sold to) to organizing hacker houses and building a personal brand that unlocks global opportunities, this is a must-watch for marketers, founders, and builders in Web3.

What we cover:
๐Ÿ”ธ Why most Web3 marketing fails with developers
๐Ÿ”ธ Building trust and the difference between marketing to devs and degens
๐Ÿ”ธ How to conduct 20 Web3 events in one week
๐Ÿ”ธ Building for the long game without chasing token pumps
๐Ÿ”ธ Personal branding strategies to get the best jobs and collabs

Enjoy the conversation and donโ€™t forget to share this episode with your friends!

โค๏ธโ€๐Ÿ”ฅ Guest: Zoe Faircloth, Global Events & Marketing Lead at WebZero
X (Twitter): https://x.com/ZoeCatherineF
LinkedIn: https://www.linkedin.com/in/zoe-faircloth

๐ŸŽ™๏ธ Host: Daria Volkova
Twitter: https://x.com/dariastrategy
LinkedIn: https://www.linkedin.com/in/dariastrategy

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