In Episode 41 of Chain Reactions, we’re joined by Reka, Director of Marketing at [Boundless](https://boundless.xyz/), to unpack how she helped turn one of the most complex concepts in crypto, zero knowledge proofs, into a cultural movement powered by memes, design, and deeply intentional storytelling.

We dive into her unconventional path to crypto (via meditation retreats and digital products), the early days of building Boundless from scratch, and how the team pulled off a record-breaking TGE by combining community campaigns, team-led marketing, and a clear narrative around verifiable compute, aka “berrifiable compute.”

**We also dig into:**
• Why Boundless skipped the “hype then disappear” model in favor of building lasting trust
• The multi-phase campaign journey from Proof of Berry to Signal
• How to win over technical teams who don’t believe in marketing (yet)
• Why conviction and positioning are the only two levers that matter
• And how a “Berry” meme became the most recognizable brand in zero knowledge

This one’s a masterclass in crypto storytelling, community design, and how to make highly technical infrastructure feel both delightful and inevitable.

Mint the episode at [pods.media/myosinxyz](https://pods.media/myosinxyz)