In Episode 40 of *Chain Reactions*, we sit down with Tom, CMO of [Rayls](https://rails.xyz/), to unpack the complexities of marketing a Layer 1 blockchain designed for institutions, all while still winning over the onchain crowd.

Rayls is on a mission to bring real-world financial infrastructure onchain by connecting private permissioned chains to public DeFi. But this isn’t another buzzword salad. With actual institutional clients, real token-based revenue pre-TGE, and an IRL presence from Seoul to Singapore, Tom breaks down how the team is executing one of the more sophisticated go-to-market plans in crypto today.

We get into:

- The real reason banks want to use blockchains (and why they haven’t yet)
- Rayls’ dual strategy to win both institutions and degens
- Lessons from Red Bull and how brand consistency still wins
- What the Cookie campaign and Republic sale taught them about community capital
- Why Tom thinks "mindshare without conversion is just a really expensive airdrop"

If you’re building in crypto infra, navigating the post-TGE marketing phase, or trying to balance multiple audiences without losing the plot, this is one of our sharpest marketing convos yet.

Listen and mint the episode at [pods.media/myosinxyz](https://pods.media/myosinxyz)