OOO - a Web3 Marketing Podcast

Hello everyone,

This week's guest is Zoe Faircloth, CEO & Co-Founder of Crypto Girls Club and CGC Talents.

With six years in the crypto industry, Zoe previously fronted communications at SMART VALOR, was also in charge of marketing strategy at German crypto bank Nuri (formerly Bitwala) and Fidor Bank, one of the first fintechs in Europe to offer Bitcoin onramp.

Through founding Crypto Girls Club in 2021, Zoe is a prominent figure in Germany's vibrant Web3 scene. Her mission is to help women propel their careers in Web3 by hosting over 50 educational and networking events to over 2000+ women. From this, Zoe recently led and launched the crypto girls club NFT membership collection on Polygon, which unlocks real-life perks such as co-working spaces, mentorship and conferences.

She is currently building CGC talents - a recruitment agency to encourage diversity in Web3 and sits on the advisory board of Soonami.

I brought her on to chat about:
* Challenges women face in Web3
* Tokenisation of Women in Web3
* Lessons from building Crypto Girls Club
* How to make Web3 a more gender-diverse space
* Company culture in Web3

and more.

A quick timestamp:

8:16 - Embracing anonymity in Web 3
10:11 - Challenges in hiring practices & Gender equality in judging candidates
16:17 - Web 3 equality concerns
20:27 - Challenges in job applications & Tokenisation in hiring practices
35:11 - Supportive community dynamics
37:02 - Moving beyond tokenism
39:10 - Striving for true equality
43:13 - Supporting women's initiatives
54:26 - Bridging the gender gap & Progress towards equality

Get in touch:
Zoe - https://twitter.com/ZoeCatherineF
Crypto Girls Club - https://lnk.bio/cryptogirlsclub

Follow us:
Twitter - https://twitter.com/ooo_podcast
LinkedIn - https://www.linkedin.com/company/ooo-podcast
Farcaster - https://warpcast.com/frogule
Alexandra - https://twitter.com/frogule
Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/