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Produced by Proof of Coverage Media: https://x.com/Proof_CoverageHersh and Dawufi sit down with Ray, founder and CEO of Daisy, to explore how his creator-powered ad network is revolutionizing influencer marketing through automation and programmatic performance ads. Ray shares his journey from disrupting fan engagement to leveraging Web3 and stablecoins to solve key challenges for creators, such as delayed payments and inefficient brand partnerships. They discuss Daisy’s innovative approach to data-driven audience targeting, real-time bidding, and dynamic pricing, which empowers creators with instant payouts and helps brands optimize their marketing spend. This conversation offers valuable insights into the future of ad tech and the evolving creator economy.

Timestamps:
00:00:00 - Introduction
00:01:51 - Introduction to Ray and Daisy
00:06:53 - Challenges for Creators in the Crypto Space
00:09:37 - The Promise of Web3 for Creators
00:12:02 - Understanding the Problem Before the Tech
00:14:17 - Daisy: A New Approach to Influencer Marketing
00:17:01 - Early Campaign Examples and Metrics
00:25:08 - Brand Reactions to Daisy's Performance
00:30:10 - The Future of Influencer Marketing and AI
00:32:05 - The Role of Stablecoins in Daisy's Ecosystem
00:40:12 - Real-Time Bidding and Dynamic Pricing in Creator Marketing

Disclaimer: The hosts and the firms they represent may hold stakes in the companies mentioned in this podcast. None of this is financial advice.