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Hersh and Dawufi welcome Evan and Alex from the Rise Up Morning Show, along with special guest Will, who made a splash by arriving dressed as a dolphin. The episode explores the crypto community’s communication issues, particularly how crypto Twitter often alienates newcomers by treating them as uninformed. Evan and Alex advocate for a more inclusive and educational approach through Rise Up Media, aiming to make complex crypto topics accessible—comparing their method to NPR’s Car Talk. They critique the marketing tactics in crypto, especially the proliferation of purpose-less tokens and the trend of financializing content, urging a shift toward trust-building and clarity. The conversation also emphasizes community building, the importance of welcoming language, and thoughtful content creation, especially on platforms like TikTok and Instagram. The result is a rich discussion on how to create a more approachable and informed crypto ecosystem.

Timestamps:
00:00 - Introduction
01:01 – Trust and Community in Crypto
04:49 – Crypto Tokens and the Value Problem
08:04 – Connection Over Hype in Web3 Marketing
10:13 – Onboarding Without Alienation
13:10 – Support Systems in the Web3 Space
15:43 – Crypto, Art, Privacy, and Human Curiosity
19:13 – Privacy Tools and the Tech Behind Them
21:41 – Dolphins, Vibes, and the Role of Humor
29:17 – Rethinking Intelligence in Crypto Spaces
33:46 – Misinformation, Brands, and User Trust
35:41 – Scams, Skepticism, and Signal Detection
39:06 – TikTok Strategy for Crypto CMOs
40:32 – Video as a Founder’s Secret Weapon
41:27 – Trial, Error, and the Content Curve
43:35 – TikTok in the Crypto Toolkit
45:19 – Costumes, Characters, and Audience Growth
46:33 – Roman Centurions and Creative Risks
49:08 – Authenticity as a Marketing Advantage

Disclaimer: The hosts and the firms they represent may hold stakes in the companies mentioned in this podcast. None of this is financial advice.