In Episode #3 of The Good News Is... Rachel Wilkins sits down with Luca Netz, CEO of Pudgy Penguins, to unpack how an NFT project became one of the most beloved and successful IP brands in Web3—and beyond.

We talk:

✨ Turning community into commerce
🐧 Building a billion-dollar brand around digital identity
🛒 Getting Pudgy Penguins into Walmart and winning IRL
💡 Scaling with soul in a hype-heavy world
🌍 Why Web3 is more than tech—it’s culture

Luca shares his playbook for creating lasting emotional connection, brand trust, and why cute and collectible might be the future of global IP.