The Optimism Show

What happens when fintech meets Web3? In this episode, Kris Gligoroski sits down with Sinaver, the founder of PayFlow, to explore how onchain social payments are evolving—especially on platforms like Farcaster. From how he got started to the key differences between building on Lens vs. Farcaster, Sinaver shares honest lessons from the trenches of being a solo founder in a fast-moving ecosystem.

We cover how the idea for PayFlow came to life, what it's like building with minimal resources, and the future of decentralized social payments.

00:00 – Intro: Meet Sinaver, founder of PayFlow
00:24 – What’s happening in onchain social payments today
01:33 – How Sinaver discovered Farcaster (through a hackathon!)
02:30 – Why Farcaster initially stood out from other platforms
03:40 – Inspiration from Monobank & the birth of PayFlow
05:15 – Early experiments in social payments
06:00 – Why frames changed the game
06:28 – Realizing the limits of multi-platform building
07:08 – Why Sinaver focused fully on Farcaster
08:15 – Advice for new builders: where to start and what to avoid
09:11 – Picking the right product strategy
10:45 – Understanding Farcaster’s roadmap & how not to get replaced
12:00 – Why being “second best” still works with good distribution
13:05 – Infra vs. consumer apps: what’s the smarter play?

🔗 Connect with Sinaver / PayFlow
Website: https://payflow.me/
Farcaster: https://warpcast.com/sinaver.eth

🔗 Connect with Kris
Farcaster: https://warpcast.com/thekris
LinkedIn: /thekrispartner
📬 For sponsorships and collaborations:
Email: pod@optimism.show

DISCLAIMER
This episode does not constitute financial advice. DAOs, Web3 tools, and token-based systems carry risks. Always do your own research (DYOR).