Building Alone on Farcaster: High Risk, Big Vision

What happens when fintech meets Web3? In this episode, Kris Gligoroski sits down with Sinaver, the founder of PayFlow, to explore how onchain social payments are evolving—especially on platforms like Farcaster. From how he got started to the key differences between building on Lens vs. Farcaster, Sinaver shares honest lessons from the trenches of being a solo founder in a fast-moving ecosystem. We cover how the idea for PayFlow came to life, what it's like building with minimal resources, and the future of decentralized social payments. 00:00 – Intro: Meet Sinaver, founder of PayFlow 00:24 – What’s happening in onchain social payments today 01:33 – How Sinaver discovered Farcaster (through a hackathon!) 02:30 – Why Farcaster initially stood out from other platforms 03:40 – Inspiration from Monobank & the birth of PayFlow 05:15 – Early experiments in social payments 06:00 – Why frames changed the game 06:28 – Realizing the limits of multi-platform building 07:08 – Why Sinaver focused fully on Farcaster 08:15 – Advice for new builders: where to start and what to avoid 09:11 – Picking the right product strategy 10:45 – Understanding Farcaster’s roadmap & how not to get replaced 12:00 – Why being “second best” still works with good distribution 13:05 – Infra vs. consumer apps: what’s the smarter play? 🔗 Connect with Sinaver / PayFlow Website: https://payflow.me/ Farcaster: https://warpcast.com/sinaver.eth 🔗 Connect with Kris Farcaster: https://warpcast.com/thekris LinkedIn: /thekrispartner 📬 For sponsorships and collaborations: Email: pod@optimism.show DISCLAIMER This episode does not constitute financial advice. DAOs, Web3 tools, and token-based systems carry risks. Always do your own research (DYOR).