Event Strategy & Brand Building in Web3 B2B Marketing w/ Angus Tookey from Chronicle Protocol

Join Crypthena as she hosts Chronicle's Head of Marketing Angus Tookey. Angus shares invaluable insights on building a B2B brand in web3, from leveraging Maker DAO's established presence to crafting targeted event strategies. Discussing: - Framework for evaluating B2B marketing channels in DeFi - Event marketing strategy: local vs. global events - Managing event sponsorships and ROI - Leveraging Maker DAO's brand while building Chronicle - Most underrated marketing channel - Most overrated marketing tactic - Essential marketing tools and budget allocation - Insights on KOL marketing Perfect for web3 founders and marketers looking to scale their B2B presence, this episode delivers actionable strategies on building trust and awareness in the DeFi space.