Growth Stories

Join Crypthena as she hosts Chronicle's Head of Marketing Angus Tookey. Angus shares invaluable insights on building a B2B brand in web3, from leveraging Maker DAO's established presence to crafting targeted event strategies.

Discussing:
- Framework for evaluating B2B marketing channels in DeFi
- Event marketing strategy: local vs. global events
- Managing event sponsorships and ROI
- Leveraging Maker DAO's brand while building Chronicle
- Most underrated marketing channel
- Most overrated marketing tactic
- Essential marketing tools and budget allocation
- Insights on KOL marketing

Perfect for web3 founders and marketers looking to scale their B2B presence, this episode delivers actionable strategies on building trust and awareness in the DeFi space.