Understanding Onchain Distribution and the Evolution of Web3 Marketing ft. Brian Flynn

This episode welcomes Brian Flynn, CEO of Boost.xyz, to discuss the future of earning crypto. Brian shares his insights on the evolution of crypto marketing, highlighting the shift to onchain strategies and the use of token incentives as a cost per action (CAC). He also delves into Boost's vision, the importance of growth for crypto-native businesses, and the role of viral NFTs. I hope you enjoy our conversation. Timestamps: 00:00 - Introduction and Background 08:07 - Boost: Facilitating Onchain Distribution 15:08 - The Power of Onchain Distribution 35:18 - The Value of Attention in the Crypto Space 41:20 - The Profile of an Ideal Growth Marketer in Web3

Mode: The Modular DeFi L2 on Optimism Superchain

James Ross is the Founder of Mode. In this episode, we spotlight a new modular DeFi L2 on Optimism Superchain called Mode. Having just launched Mode Mainnet, we interview James about how this L2 aims to differentiate itself, including details on their ongoing MODE airdrop campaign called Sunrise. ------ 🔗 Essential Show Links 🔗 ► Subscribe on Youtube: https://youtube.com/@defidad ► Subscribe on Apple: https://tinyurl.com/edgepod ► Subscribe on Spotify: https://tinyurl.com/edgepodspotify ► Subscribe on Linktree: https://linktr.ee/edge_pod ► Follow DeFi Dad: https://twitter.com/DeFi_Dad ► Follow Nomatic: https://twitter.com/Nomaticcap ► Learn about DeFi and Web3: http://defidad.com/ ------ The Edge Podcast Sponsor Resources 🌊 SWELL NETWORK | NEW RSWETH LIQUID RESTAKING TOKEN https://www.swellnetwork.io/ 🥑 INSTADAPP | THE NEW AVOCADO WALLET AND MULTISIG https://avocado.instadapp.io/ 🧑‍🌾 MANTLE | THE ETHEREUM L2 FOR TOP NATIVE YIELDS https://www.mantle.xyz/ 🦊 METAMASK PORTFOLIO | TRACK AND MANAGE YOUR WEB3 EVERYTHING https://metamask.io/portfolio/?utm_source=defidad&utm_medium=podcast&utm_campaign=pdapp&utm_content=episode101523 🟣 MAVERICK PROTOCOL | DEFI INFRA MADE TO CUSTOMIZE, AUTOMATE & INCENTIIZE https://app.mav.xyz/TheEdgePodcast 🙋‍♀️ Interested to sponsor The Edge Podcast? Fill this out: https://hl6pu9d99u5.typeform.com/to/E3NY5Mqn ------ Timestamps 0:00 - Intro 4:59 - Background in crypto and founding Mode 11:14 - Elevator pitch for Mode 14:39 - Why build on OP Superchain? 19:13 - Sequencer fee sharing 23:22 - Mode referral revenue 24:54 - Maverick mid-roll 26:06 - Smart Treasury 30:24 - Lessons from other L2s 36:07 - Attracting protocols and net new builders 42:19 - Native yields coming to Mode 44:24 - MODE token utility 48:03 - Closing and MODE airdrop details ------ 🔗 Guest Links 🔗 ► Mode Website: https://www.mode.network/ ► Mode Sunrise airdrop blog post: https://mode.mirror.xyz/e37GCFsELjLzSJZzEJ31hX0W3GMoraDDyRd6JioSxOc ► Mode invite code: ref.mode.network/5HGjoz ► Mode on Twitter: https://twitter.com/modenetwork ► James on Twitter: https://twitter.com/JRossTreacher ------ 🙏 The Edge Podcast is produced by 4RC Labs. If you're a DeFi/Web3 builder, contact our team at: https://fourthrevolution.capital/ All opinions expressed by hosts and podcast guests are solely their own opinions and not necessarily those of Fourth Revolution Capital. Podcast guests and 4RC may have positions in the assets or other matters discussed in this podcast. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions. Do your own research. This is not a recommendation or endorsement to buy any token(s) related to any platform(s) discussed.