ZEROPOD SPOTLIGHT #3: "Obsessed with the Craft of Content" feat. Cameron Armstrong of Seemore.tv
If the internet decides what’s funny, Cameron Armstrong (@cameron on farcaster) has spent his career listening closely to find out. In this edition of our popular ZEROPOD Spotlight series, the Seemore.tv founder shares how he’s helping creators escape the “content algorithm lottery” and why our completionist instinct is one of humanity’s most underrated traits. We explore Farcaster’s journey from tight-knit weirdo haven to high-value creator launchpad, the challenge of minting new platform stars, and the magic of Mandarin oranges on sticks (what?) Whether you’re trying to build a personal brand, a community, or create content like his “OK Banger” podcast, Cameron’s got plenty of advice and anecdotes and you won’t want to miss this conversation. — TIMESTAMPS: 00:00 - “Content Quality Arms Race” 00:47 - ZEROPOD Intro 02:05 - Crypto space needs more video content 04:15 - The Right Kind of Cringe 05:31 - The thing you can consistently do the longest is what you’ll be the best at 07:04 - The Cameron Origin Story: Military beginnings 08:32 - Harvard Business School 09:32 - E-commerce startup 10:35 - Illicit Farcaster Beginnings 11:50 - “A Bunch of Weirdos in a Room” 12:26 - Farcaster, then and now 15:09 - What is seemore.tv 17:58 - “If Linktree and Google Analytics had a baby” 20:55 - Badges for pod collectors 21:27 - Minting is a patronage behaviour for podcasts 23:00 - A minted episode is a creator tip with a lindy receipt 25:00 - The future promise of Ethereum Attestations 26:22 - The Seemore Story (pivot! pivot!) 30:00 - Problems with current business models for creators 32:00 - Conflicts of interest risk with advertising partnerships 34:00 - The advantage to bad actors in crypto 36:00 - The Seemore List 37:00 - The importance of finding values aligned sponsors for content 38:00 - Does Farcaster have enough interesting people? 40:00 - Rewarding creators is baked into the system on Farcaster 41:50 - The Content Valley of Death 43:00 - Problems with spam filters and dopamine triggers 45:18 - Cam’s got alts 46:00 - You don’t get to decide what’s funny on the internet 47:24 - Why is he bullish on Farcaster? 49:00 - OK Banger 50:53 - From Band Kid to Bangers 51:52 - Outro --- Podcast recorded by Toady Hawk, edited by Toady Hawk and Santhosh. Hosted by Toady Hawk. Music by Toady Hawk x Suno AI. This content is zero rights reserved (cc0), please remix and reuse it in any way you like!
Rebuilding the Creator Economy
For centuries, creators have given up a big share of their earnings for a chance to reach audiences. In 18th century England, authors’ desires to break free of censorship and exercise the power of the written word led to the growth of modern copyright law, a key pillar of the creator economy. But to this day, publishers and distributors of content have enormous power over how creators make money and grow with their audiences.What if that didn’t have to be the case? What if, by “going onchain” through blockchain-based apps and platforms, creators could gain complete ownership over their content and create new revenue models, where they (not publishers or platforms) could set the terms?We’ll examine what it means to create, consume, and connect onchain — and find out how this next evolution of the online world could rebuild the creator economy as we know it.
MINIHASH 006 | Taking the World Offline w/Satvik Sethi (Offline Protocol)
On this Minihash episode, Satvik Sethi, founder of Offline Protocol, joins us for a deep dive on how he’s taking the world offline with Offline Protocol. Satvik first appeared on Rehash in S3 E12 | Let's Talk About Mental Health in Web3 w/Satvik Sethi, which aired on December 1, 2022.
The Tales of Web3 with Nick White (Episode 012)
GM Kings and Queens! Welcome to THE TALES OF WEB3, where we go behind the scenes with the most epic builders and learn about their mindsets, the decisions they made in the past, and what made them who they are today. For Episode 12, we are excited to welcome Nick, COO of Celestia, the modularity man, to the podcast! Study Nick, study commitment.
Why Web3 is the Perfect Home for Creators
Mint Season 4 episode 15 welcomed Matt Alston and Melissa Zhang, the power duo behind Bonfire: the front page for onchain communities. In this episode, we discuss: 01:27 - Intro 06:37 - How Did You Guys Meet? 09:59 - How Did the idea move from Events to Creators? 18:27 - Are Creators Good Community Builders? 22:25 - Is Web Three the Perfect Medium for Creators? 33:32 - DeFi meets the Creator Economy 38:12 - Governance and the Creators 47:06 - Bonfire 53:36 - Building a Bridge between Web Two and Web Three Audiences 56:30 - Converting viewers into collectors 58:59 - What’s next for Bonfire? 60:10 - Outro I hope you enjoy our conversation.
Going Viral Onchain
This episode welcomes Cooper Turley, Founder of Coop Records. Cooper is a recurring guest on the pod, though this time, we focus all of our attention on how to go viral onchain. Consider this a round table discussion where him and I share our insights, lessons learned, and debate our perspectives on the current state of the onchain creator economy. I hope you enjoy our conversation.
Building the web3 equivalent of TikTok with Drakula
In Episode 05 of Crypto Consumer Chronicles our host Humpty Calderon speaks with Alex of Drakula. In this conversation Alex explains how Drakula aims to disrupt TikTok by offering content creators the opportunity to monetize their content and earn more than they would on traditional social media platforms. The integration of the Degen token and the creator fund have been instrumental in the success of Drakula. Alex also discusses the use of points (DRIP) in the app and the potential future applications of the token.
