Marketing for DeFi and what product experimentation you need to get to $100M TVL
Collect the episode, deploy a Console, and get ready to Accelerate On-Chain. You will receive 100 KARMA points for your Console actions, towards the end of Phase One of Brahma Rewards! Hello everyone, This week's guest is Akanshu Jain Co-founder Brahma.fi Kaku has a strong track record of driving growth across various sectors. He led growth for iflix, which was later acquired by Tencent. In 2017, Kaku and his team launched a fintech app focused on Bitcoin and credit cards. By 2019, they built a crypto fund for institutions, scaling it to $100 million. In 2020, they turned their focus to DeFi, founding Brahmafi to tackle execution and UX challenges in defi. a TL;DR * Their product strategy and how that impacted their marketing decisions * Their point farming campaign, Karma rewards, how they run and they aim with it * The challenges in marketing Brahma.fi * Token launch strategy * Where they source KOLs from * Marketing strategies they plan to experiment with and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Kaku - Brahma - https://www.brahma.fi/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
Art, Music and Festival Culture with Refraction — Malcolm, Raf, Greg
Malcolm Levy, Raf Katigbak and Greg Liburd are co-founders of Refraction. An artist-owned community leading the next wave of digital art, music and culture — online, onchain and IRL. They all have extensive backgrounds in media, culture, festivals, films, brands. As artists, designers, writers, producers and creative people. Raf was early at VICE. Greg did a bunch with Jordan. Malcolm was the Director of the New Forms Festival 2001-16, and Curator of CODE Live during the 2010 Olympics Games. Today we reveal that Refraction and UFO are teaming up via our radio station. And exclusive alpha is shared for the future of Refraction for the first time on this show. Sponsors: Your crypto wallet for everything onchain — zerion.io Create, distribute and monetize on your own terms — paragraph.xyz Higher is a lifestyle — aimhigher.net Home of onchain ticketing — onopen.xyz Where group chats make more money — lore.xyz
Shorts | Julian Holguin: Why Content is The Hook
This short highlights one of my favorite moments from my conversation with Julian Holguiin of Doodles and Jesse Pollak of Base. Content is the hook that will usher in billions of users from web2 into web3. Doodles knows this best, and with Julian's prolific background in media and music, coupled with their acquisition of a major animation studio, they're perfectly positioned to execute on this strategy. Listen to the full episode: https://pods.media/mint-podcast/doodles-moves-to-base-ft-jullian-holguin-and-jesse-pollak
