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Collector since April 16, 2024

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Context S4: Everything You Need to Know About Doodles w/ Austin Hurwitz, Head of Strategy and BD at Doodles

Blake speaks with Head of Strategy & Business Development at Doodles, Austin Hurwitz and they cover everything that Doodles has been up to. They go over the new token, the CEO change, how markets conditions impact their decisions and how Golden Wolf is their secret weapon. Blake also asks Austin how he would describe the Doodles community, what’s important to them (co-creation!) and what he’s learned from working with one of the biggest brands in the world (like McDonald’s last year). Doodles has a massive year ahead of them and this episode will get you all caught up on what they’ve got planned. This episode is brought to you by Decentraland, a social virtual world where you can connect, explore, and create. Decentraland is the place to hang with friends (new and old) online. In DCL you can be whoever you want to be – customize your avatar, attend events, meet people, buy your own land, build customized scenes and create your own wearables. … Make the experience your own at Decentraland.org. Doodles: https://x.com/doodles Austin: https://x.com/austin_hurwitz Blake: https://x.com/blakefinucane Join Decentraland: https://decentraland.org/?utm_org=dcl&utm_source=context&utm_medium=paid&utm_campaign=mvfw25&utm_term=podcast&utm_content=doodles Metaverse Fashion Week in Decentraland: http://mvfw.org?utm_org=dcl&utm_source=context&utm_medium=paid&utm_campaign=mvfw25&utm_term=podcast&utm_content=doodles Boys Club Newsletter: https://boysclub.beehiiv.com/

How to Break Through the Noise: Get More Views, Engagement & Reach

This is a recording from "The Secrets to Content Discoverability and Virality" panel that was hosted at Onchain Creator Summit, presented by CryptoSapiens with support from Unlock Protocol, Own The Doge, The Creators during ETHDenver 2025 This panel brings leaders from the web3 space to provide insight for creators looking provide visibility and engagement for their content using Web3 tools. Speakers include: - Russ: CVO, Proof of Vibes - Naomi Metzger: Professional Athlete - Smoke: CEO, Own the Doge - Chris Eberle: CEO, SparkHouse The discussion focused on virality onchain, content creation, and the power of decentralized platforms in building creator-driven communities. Key Takeaways: Creating Viral Content Onchain— - Make content that is worth collecting, treating collectors as early supporters of a creator’s journey. Memes, Virality, and Community Activation— - Memes must be viral to remain relevant and that community-driven storytelling fuels their longevity. Lessons from Traditional Social Media— - Virality principles haven't changed—authenticity, consistency, and audience engagement remain key. - The difference now is creator-owned audiences in Web3, reducing platform dependency and increasing content portability. Cross-Promotion & Audience Engagement— - Adapt content per platform: - Farcaster → personal & community-driven - Instagram → personality-focused - Engage by replying to comments; make the audience feel valued. Collaboration & Growth Strategies— - Engage in deep networking and partnerships to drive virality. - Community-driven amplification (e.g., Farcaster, Base, Clanker) helps creators scale organically. Advice for New Creators— - Don’t fear cringe. Virality often comes from persistence. - Web2 creators are in demand—brands need content, so reaching out can open opportunities. - Consistency isn’t just about posting daily—it's about maintaining a recognizable style and personality. Underrated Niches in Onchain Content— - Comedy is underrepresented but could be a strong onboarding tool. - Innovative storytelling formats (e.g., meme-driven narratives) have untapped potential. Final Thoughts— - Keep building. Even if engagement is low initially, one person can change everything. - Own your content, own your audience. Web3 enables true creative independence. The panel ended with a call to action: embrace Web3, experiment, and collaborate to push the boundaries of onchain creativity.

Episode 11 – Building at the Frontier with Dariya + Brandon of Layer3

Coach Coale talks with Dariya Khojasteh and Brandon Kumar, co-founders of Layer 3, about their origin story, the challenges of building in crypto, and the impact of in-person collaboration. They share the highs and lows of entrepreneurship, the role of risk in growth, and why speed and adaptation matter more than perfection. Through personal stories and hard-earned lessons, they offer insights on co-founder dynamics, navigating crypto, and shaping identity through action—and attention. 🔑 Key Takeaways: 🚀 Building a startup is tough—especially in crypto—but offers huge rewards. 🤝 In-person collaboration strengthens teams in ways remote work can’t. 🧩 Co-founder relationships are key—finding complementary strengths matters. 🌍 Crypto’s distribution landscape is unique, requiring new growth strategies. 🎯 Risk-taking is essential, but belief in yourself shapes how you handle it. ⚡ Iteration beats perfection—getting a product out fast is crucial. 🎢 The founder journey is extreme—highs are exhilarating, lows are brutal. 🧠 Perspective is powerful—how you see a challenge changes how you navigate it. Chapters: 00:00 – Introduction & Personal Updates 02:57 – Coaching & Team Dynamics 06:01 – The Power of In-Person Collaboration 09:06 – The Challenges of Building in Crypto 12:01 – Layer 3’s Role in Crypto & Distribution 14:57 – The Origin Story of Layer 3 (Dariya’s Perspective) 17:48 – Founders' Journey & Lessons Learned 26:18 – Taking Smart Risks in Entrepreneurship 36:01 – The Power of Perspective in Leadership 40:51 – Iteration, Growth & Startup Success 46:46 – Final Reflections & Takeaways 🎧 Follow Layer3 at layer3.xyz and on Twitter (@layer3xyz).

"Without a Trace" featuring Anoncast founder Kartik Patel aka @slokh | ZEROPOD S2 E4

When Vitalik Buterin buys a memecoin to try your consumer zk social app, you know you’re onto something. Kartik Patel (aka @slokh) joins ZEROPOD to talk about Anoncast— the ZK-powered app that lets you post anonymously and trustlessly to Farcaster and Twitter/X from a web interface at anoncast.org. From hacking RuneScape mods as a kid to pulling endless hours at OpenSea during peak NFT chaos, Kartik shares his journey, the lore behind $ANON, and why he thinks ZK privacy is the future. Along the way: why Farcaster is the Silicon Valley of crypto, how he learned ZK programming from scratch in three weeks, and how "lore-first, product-second" might just be the future of bootstrapping. Join us to learn all about the cracked dev who made it possible to speak your mind on the internet, without a trace. TIMESTAMPS: 00:00 - When Vitalik tries your app 01:09 - ZEROPOD Intro 01:26 - Anon, A-non, Tomato, tomahto.03:13 - Young Kartik 04:00 - Hacking game mods 05:00 - Happy in his space (software developing) 07:13 - From defi protocols to NFTs 07:33 - Joined Opensea 08:13 - Working at Opens during peak NFT bull 09:33 - Working at Manifold and then striking out on his own 10:28 - Solo hacking 11:25 - Why was he attracted to building on Farcaster 12:13 - Better Farcaster branding 13:40 - Similar problems to Ethereum 15:13 - Building Nook farcaster client 18:23 - A Kartik Primer on the ANON Lore 21:51 - Kartik wasn’t even involved in ANON until after the CTO 23:00 - How the anoncast idea came to be 24:49 - New paradigm of products coming downstream of communities 27:13 - Why he wanted to build anoncast 28:16 - Vitalik buying $ANON and trying anoncast 29:40 - How does ZK privacy work? 31:18 - Why is ZK privacy important? 32:55 - How does anoncast work? 36:00 - The future of what curation could look like on anoncast… ZK-anon reddit? 38:00 - Favourite feature shipped on anoncast so far 41:00 - Learning ZK on the go 42:00 - Best use cases for anoncast? (Alpha?) 43:30 - How can people contribute to the project? 44:00 - Best place to learn how to use anoncast? 44:44 - What is he most excited about? 47:00 - Just build, have fun and differentiate 47:30 - What is the sloth backstory 48:00 - Outro Podcast recorded by Toady Hawk, edited by Toady Hawk and Santhosh. Hosted by Toady Hawk. Music by Toady Hawk, SuperTightWoody & Suno AI. This content is zero rights reserved (cc0), please remix and reuse it in any way you like!

Context S4: Does Fashion Make Tech Cool? w/ Maghan McDowell, Senior Innovation Editor at Vogue Business

In the season 4 premier, Blake speaks with Maghan McDowell, senior innovation editor at Vogue Business, and gets a temperature check on how the fashion industry is embracing AI and NFTs. They review some of the most iconic fashion NFT collaborations including Gucci, Louis Vuitton, Nike, and go over what made them successful and what can be learned from them. Blake even asks if the fashion industry has actually abandoned NFTs and web 3 (spoiler alert: it has NOT!). They talk through one of the most exciting developments in the crypto fashion arena, Digital Product Passports (DPPs) and how Coach is leading the way on this. They continue by chatting about how generative AI will continue impact the fashion industry as well as advances in data science and machine learning. Blake also asks how Maghan defines digital fashion and why we aren’t seeing more influencers wearing digital fashion (***digital tailoring is hard!) They wind down by addressing the growth of Substack, its impact on journalism and Condé  Nast’s partnership with Open AI. If you’re a fashion person or interested in consumer tech, this one is for you. This episode is in partnership with Bonsai, a cross chain social token empowering creators across Lens, ZKsync and Base. This is a token that I actually use and love…you can even collect this episode on Orb with Bonsai :) Maghan’s X: https://twitter.com/MaghanMcD Blake's Context Orb Club: https://orb.club/c/context Blake’s X: https://twitter.com/blakefinucane Bonsai: https://orb.club/@bonsai Boys Club Newsletter: https://boysclub.beehiiv.com/