Crypto Sapiens

This is a recording from "The Secrets to Content Discoverability and Virality" panel that was hosted at Onchain Creator Summit, presented by CryptoSapiens with support from Unlock Protocol, Own The Doge, The Creators during ETHDenver 2025

This panel brings leaders from the web3 space to provide insight for creators looking provide visibility and engagement for their content using Web3 tools. Speakers include:
- Russ: CVO, Proof of Vibes
- Naomi Metzger: Professional Athlete
- Smoke: CEO, Own the Doge
- Chris Eberle: CEO, SparkHouse

The discussion focused on virality onchain, content creation, and the power of decentralized platforms in building creator-driven communities.

Key Takeaways:
Creating Viral Content Onchain—
- Make content that is worth collecting, treating collectors as early supporters of a creator’s journey.

Memes, Virality, and Community Activation—
- Memes must be viral to remain relevant and that community-driven storytelling fuels their longevity.

Lessons from Traditional Social Media—
- Virality principles haven't changed—authenticity, consistency, and audience engagement remain key.
- The difference now is creator-owned audiences in Web3, reducing platform dependency and increasing content portability.

Cross-Promotion & Audience Engagement—
- Adapt content per platform:
- Farcaster → personal & community-driven
- Instagram → personality-focused
- Engage by replying to comments; make the audience feel valued.

Collaboration & Growth Strategies—
- Engage in deep networking and partnerships to drive virality.
- Community-driven amplification (e.g., Farcaster, Base, Clanker) helps creators scale organically.

Advice for New Creators—
- Don’t fear cringe. Virality often comes from persistence.
- Web2 creators are in demand—brands need content, so reaching out can open opportunities.
- Consistency isn’t just about posting daily—it's about maintaining a recognizable style and personality.

Underrated Niches in Onchain Content—
- Comedy is underrepresented but could be a strong onboarding tool.
- Innovative storytelling formats (e.g., meme-driven narratives) have untapped potential.

Final Thoughts—
- Keep building. Even if engagement is low initially, one person can change everything.
- Own your content, own your audience. Web3 enables true creative independence.

The panel ended with a call to action: embrace Web3, experiment, and collaborate to push the boundaries of onchain creativity.