How to Break Through the Noise: Get More Views, Engagement & Reach
This is a recording from "The Secrets to Content Discoverability and Virality" panel that was hosted at Onchain Creator Summit, presented by CryptoSapiens with support from Unlock Protocol, Own The Doge, The Creators during ETHDenver 2025 This panel brings leaders from the web3 space to provide insight for creators looking provide visibility and engagement for their content using Web3 tools. Speakers include: - Russ: CVO, Proof of Vibes - Naomi Metzger: Professional Athlete - Smoke: CEO, Own the Doge - Chris Eberle: CEO, SparkHouse The discussion focused on virality onchain, content creation, and the power of decentralized platforms in building creator-driven communities. Key Takeaways: Creating Viral Content Onchain— - Make content that is worth collecting, treating collectors as early supporters of a creator’s journey. Memes, Virality, and Community Activation— - Memes must be viral to remain relevant and that community-driven storytelling fuels their longevity. Lessons from Traditional Social Media— - Virality principles haven't changed—authenticity, consistency, and audience engagement remain key. - The difference now is creator-owned audiences in Web3, reducing platform dependency and increasing content portability. Cross-Promotion & Audience Engagement— - Adapt content per platform: - Farcaster → personal & community-driven - Instagram → personality-focused - Engage by replying to comments; make the audience feel valued. Collaboration & Growth Strategies— - Engage in deep networking and partnerships to drive virality. - Community-driven amplification (e.g., Farcaster, Base, Clanker) helps creators scale organically. Advice for New Creators— - Don’t fear cringe. Virality often comes from persistence. - Web2 creators are in demand—brands need content, so reaching out can open opportunities. - Consistency isn’t just about posting daily—it's about maintaining a recognizable style and personality. Underrated Niches in Onchain Content— - Comedy is underrepresented but could be a strong onboarding tool. - Innovative storytelling formats (e.g., meme-driven narratives) have untapped potential. Final Thoughts— - Keep building. Even if engagement is low initially, one person can change everything. - Own your content, own your audience. Web3 enables true creative independence. The panel ended with a call to action: embrace Web3, experiment, and collaborate to push the boundaries of onchain creativity.
#184 - W1NT3R
W1NT3R is the co-creator of BasePaint, a collaborative pixel art project built on Base. He specializes in unique smart contracts, user interfaces, and everything in between. W1NT3R has built several crypto projects in the last few years and worked for FAANG companies and startups before that. Follow him on X @w1nt3r_eth and on Farcaster @w1nt3r. For more episodes, go to podofjake.com. Previous guests include Mark Cuban, Vitalik Buterin, Brian Armstrong, Balaji Srinivasan, Keith Rabois, Ali Spagnola, Anthony Pompliano, Raoul Pal, Julia Galef, Jack Butcher, Tim Draper, and over 100 others alike. Learn from founders and CEOs of companies like OpenAI, Coinbase, Solana, Polygon, AngelList, Oura, and Replit, and investors from Founders Fund, a16z, Union Square Ventures, and many more. I appreciate your support and hope you enjoy. Thanks to Chase Devens for the show notes and Yiction for the music. Lastly, I love hearing from fans of the pod. Feel free to email me any time at jake@blogofjake.com. Thank you!
Hyperactive Episode 5 - Red with Antimo FM
We walk-and-talk with freelance product designer, Antimo FM. Antimo shares his journey from growing up in Italy with a passion for comic books and illustration, his path to design, crypto, and Farcaster, and how he’s using Hypersub to build community and earn recurring revenue onchain.
Hyperactive Episode 4 - Narisofka's Gang with Sofia Komarenko
We walk-and-talk with artist, illustrator, and designer Sofia Komarenko. Sophia shares her journey from growing up in Siberia and Kaliningrad to becoming a professional artist. She discusses her influences from cartoons and games, her entry into the NFT space, and the challenges of the crypto winter. Sophia highlights the importance of physical representations of digital art and how she’s using Hypersub to earn recurring revenue, and build a community of supporters that help sustain her artistic practice.
Terminally Onchain with YB
We discuss the past, present, and future of YB's work, and how he's using Hypersub to earn recurring revenue onchain with Terminally Onchain.
The Yon Experience with Yon Frula
We discuss the past, present, and future of Yan's work, and how he's using Hypersub to earn recurring revenue onchain with The Yon Experience.
Believe in Something with Jihad Esmail
We discuss the past, present, and future of Jihad's work, and how he's using Hypersub to earn recurring revenue onchain for Believe in Something.
many such cases ep 12: building for high-quality content with @dwr
on this episode (recorded “like a year ago”), @dwr joins @ted and @nonlinear to discuss the number one priority for farcaster right now: the challenge in creating a sustainable supply of quality content. we cover user engagement metrics, the current state of channels and what they could become, and how the team is thinking about enabling high-quality content through new features. @dwr also shares some of his insights on the power of text-based content and cultures on social platforms like twitter and what the emergence of AI-generated content may mean for these platforms. 00:39 farcaster’s top priority 01:29 challenges and strategies for building communities 07:30 reducing the barrier to high-quality content 15:20 the dominance of text-based content 18:35 in-group culture, power of memes, and AI-generated content 25:25 the future of channels
Why Web3 is the Perfect Home for Creators
Mint Season 4 episode 15 welcomed Matt Alston and Melissa Zhang, the power duo behind Bonfire: the front page for onchain communities. In this episode, we discuss: 01:27 - Intro 06:37 - How Did You Guys Meet? 09:59 - How Did the idea move from Events to Creators? 18:27 - Are Creators Good Community Builders? 22:25 - Is Web Three the Perfect Medium for Creators? 33:32 - DeFi meets the Creator Economy 38:12 - Governance and the Creators 47:06 - Bonfire 53:36 - Building a Bridge between Web Two and Web Three Audiences 56:30 - Converting viewers into collectors 58:59 - What’s next for Bonfire? 60:10 - Outro I hope you enjoy our conversation.
Going Viral Onchain
This episode welcomes Cooper Turley, Founder of Coop Records. Cooper is a recurring guest on the pod, though this time, we focus all of our attention on how to go viral onchain. Consider this a round table discussion where him and I share our insights, lessons learned, and debate our perspectives on the current state of the onchain creator economy. I hope you enjoy our conversation.
vibecheck 7 - @cameron - /seemore /lounge
Timestamps 1:02 - Origins of cameron 1:36 - sneaking into cozy corners 5:00 - the journey from borderlands to MBA Land 9:15 - /lounge - the inside experience 10:40 - understanding why channels are different 12:40 - guiding good content in /lounge 15:00 - twitter vs. fc 18:00 - competing with merkle aka alt clients 23:10 - growth arcs for wc and ecosystem builders 24:50 - incentives of using wc for distribution 26:18 - can’t be everything to everyone 28:10 - selling utopia and believing people on the internet 30:55 - internet in context informing the bot debate 33:19 - unfucking the feed 35:35 - just put down the phone even if it’s hard 36:30 - manifesting the algo 39:22 - dawufi gets seemore pilled 46:15 - living in online fandom - community corners 50:55 - social graphs with context via channels 51:42 - the future of advertising in web3 and alt clients 58:15 - crypto is hyperspeed 59:50 - eternal change in the universe means no sustainable utopias or dystopias
Onchain Culture x Nouns Builder with ERC-6551 — Jayden Windle, Isaac, Neokry
Jayden Windle is a developer from Future Primitive. Isaac is a product manager from Zora working on Nouns Builder. Neokry is a resident engineer from BuilderDAO and Nouns Builder. We join for a conversation about the new NFT standard ERC-6551 which Jayden is working on with Future Primitive, including Benny Giang. Any NFT that has previously existed or will in the future has now become a wallet. NFTs can now hold other NFTs. It’s turtles all the way down. We talk about Nouns Builder and what’s happening in that ecosystem. The state of DAOs in 2023. Manifestations of onchain media. Collective creation as DAOs form around NFTs. How ideas like these are forming a new lifestyle for the internet.
Reimagining Art Practice with UFO — Ivano Salonia
Ivano Salonia is the creative director of UFO, based in Amsterdam. An artist, musician and creator in extended realities and virtual worlds. Since July 2022, Ivano and Nick Hollins have been creating the visual identity, art and brand of UFO. We went to ETH Tokyo in April 2023 and hacked on a UFO project with Lens Protocol and Livepeer. We talk about Ivano’s artistic practice starting out in advertising, design and brand. Doing work with global companies and agencies. How he became interested in making art in virtual reality, and experiments with AI and generative tools such as Midjourney. Diving into the web3, crypto and NFTs space from 2020. Working on projects including the motorcycle art video game Night Run with Matto from Hypercastles, and designing the 3D records for the Metalabel Quality Drops.
Shorts | Julian Holguin: Why Content is The Hook
This short highlights one of my favorite moments from my conversation with Julian Holguiin of Doodles and Jesse Pollak of Base. Content is the hook that will usher in billions of users from web2 into web3. Doodles knows this best, and with Julian's prolific background in media and music, coupled with their acquisition of a major animation studio, they're perfectly positioned to execute on this strategy. Listen to the full episode: https://pods.media/mint-podcast/doodles-moves-to-base-ft-jullian-holguin-and-jesse-pollak
Paradigm Placed A Multi-Million Dollar Bet On n.xyz And Here’s Why
Mint Season 6 episode 19 welcomed the co-founder and CEO of n.xyz, Sridhar Ramaswamy. This ex-googler previously led the largest search engine’s $115 billion advertising division and has his eye on a new focus: blockchain data. With their debut launch this week, followed by an impressive series A led by Paradigm, we explore how he’s building web3’s indexer of choice and how his time at Google lead to where he is today. I hope you guys enjoy our conversation.
The Creator's Guide to Web3 Social ft. Stani Kulechov
Mint Season 6 episode 18 welcomed the founder of Aave and Lens Protocol, Stani Kulechov. Throughout the hour we discussed: - His vision for web3 social - How creators use crypto to build communities - How creators make money on Lens - User-generated content as an asset class - Migrating collectors from other chains onto Lens - How to use the lens social graph outside of their protocol ....and so much more. I hope you guys enjoy our conversation.
How To Leverage Social Media Data In Crypto
Mint Season 6 episode 17 welcomed a dear friend and mentor Joe Vezzani. He’s the CEO and Co-founder of LunarCrush, a social media analytics platform empowering traders with top-tier insights and sentiment on your favorite crypto projects. In this episode, we discussed key strategies for navigating through a bear market, the evolution of the web3 social landscape, onchain data vs. offchain data, how traders and creators can best leverage data, common pitfalls analytics fall trap too, and what Joe is focused on in the bear market, and so much more. I hope you guys enjoy our conversation.
The Birth of Bonsai: From Meme Coin to Culture Currency
The episode welcomes Carlos Beltran, the creator of MadFi and the Lens-native culture currency, Bonsai. Throughout our discussion, we dive into his journey as a founder, the highs and lows of building MadFi, and how Bonsai is shaping culture and creativity within the Lens ecosystem. Carlos also shares his ambitious vision for Lens to reach a billion users and how Bonsai plays a key role in that growth. Finally, we chat about the importance of grants and the need for founders to rethink social from the ground up. I hope you enjoy our conversation.
Onchain record labels with Coop Records
The inaugural episode of the Coop Records Podcast featuring the core team - Cooper, Ramie, Jake and Cece. We cover the origins of Coop Records and everything you need to know about running an onchain record label in 2024.
Alex Masmej Talks $DEGEN: Fueling Drakula's Growth and the Onchain Creator Economy
Join us in this episode as we sit down with Alex Masmej, the brain behind Drakula and a key player in the farcaster ecosystem. From his early days of conceptualizing Showtime as the 'Instagram of NFTs' to pioneering Drakula, Alex's journey is nothing short of remarkable. Drakula, now making waves as the 'TikTok of Web3', has seen an explosive start with over $30M in transactions in just two weeks, introducing a new and engaging way for fans to support video creators. Alex returns to the podcast to share the lessons learned from pivoting Showtime to creating Drakula, highlighting the strategic moves, go-to-market strategy, and the decision to adopt $DEGEN as the native currency of the app. I hope you enjoy our conversation and our genesis episode on Pods!
