How to Break Through the Noise: Get More Views, Engagement & Reach

This is a recording from "The Secrets to Content Discoverability and Virality" panel that was hosted at Onchain Creator Summit, presented by CryptoSapiens with support from Unlock Protocol, Own The Doge, The Creators during ETHDenver 2025 This panel brings leaders from the web3 space to provide insight for creators looking provide visibility and engagement for their content using Web3 tools. Speakers include: - Russ: CVO, Proof of Vibes - Naomi Metzger: Professional Athlete - Smoke: CEO, Own the Doge - Chris Eberle: CEO, SparkHouse The discussion focused on virality onchain, content creation, and the power of decentralized platforms in building creator-driven communities. Key Takeaways: Creating Viral Content Onchain— - Make content that is worth collecting, treating collectors as early supporters of a creator’s journey. Memes, Virality, and Community Activation— - Memes must be viral to remain relevant and that community-driven storytelling fuels their longevity. Lessons from Traditional Social Media— - Virality principles haven't changed—authenticity, consistency, and audience engagement remain key. - The difference now is creator-owned audiences in Web3, reducing platform dependency and increasing content portability. Cross-Promotion & Audience Engagement— - Adapt content per platform: - Farcaster → personal & community-driven - Instagram → personality-focused - Engage by replying to comments; make the audience feel valued. Collaboration & Growth Strategies— - Engage in deep networking and partnerships to drive virality. - Community-driven amplification (e.g., Farcaster, Base, Clanker) helps creators scale organically. Advice for New Creators— - Don’t fear cringe. Virality often comes from persistence. - Web2 creators are in demand—brands need content, so reaching out can open opportunities. - Consistency isn’t just about posting daily—it's about maintaining a recognizable style and personality. Underrated Niches in Onchain Content— - Comedy is underrepresented but could be a strong onboarding tool. - Innovative storytelling formats (e.g., meme-driven narratives) have untapped potential. Final Thoughts— - Keep building. Even if engagement is low initially, one person can change everything. - Own your content, own your audience. Web3 enables true creative independence. The panel ended with a call to action: embrace Web3, experiment, and collaborate to push the boundaries of onchain creativity.

Chloe’s Glow-Up Story

In this episode of The Baddie in Me, Jessyfries sits down with Chloe, an artist and model she connected with on Lens Protocol. They chat about all the things: Chloe’s vibrant girly pop art, her skincare must-haves, and her journey through tough family dynamics. It’s raw, relatable, and totally baddie energy!

Art in the Infinite Garden

Garance walks us through evolving projects like the Solaires sci-fi universe and the Lumi AI art collective, exploring the endless possibilities of collaborative imagination. 00:42 Introduction and Personal Background 01:09 Entering the NFT and Crypto Space 01:35 The Solarus Sci-Fi Project - https://www.solaires.art/en/home/ 02:39 LIT - https://warpcast.com/~/channel/l-i-t 04:57 LUMI - https://warpcast.com/~/channel/lumi 09:30 Challenges and Opportunities in Decentralized Art 16:48 The Role of Community in Blockchain Art 19:31 Future Directions and Local Engagement 22:32 Final Thoughts and Getting Involved More place to get involved: https://warpcast.com/~/channel/lum https://warpcast.com/~/channel/luminous https://warpcast.com/~/channel/wearelum

Higher Together with COLFAX

a conversation about creativity and Higher hat tech

Higher Together with LGHT

A personal conversation with LGHT including how and why we're aiming higher.

#28 - @shl0ms

creator of nothing

Hyperactive Episode 17 - Humankind with Samantha

We walk-and-talk with Sam, founder of Humankind, about building a bootstrapped business onchain, growing an audience and customer-base on Farcaster, and how the quest to find the perfect candle lead her to starting her own company.

Hyperactive Episode 16 - UFO with Nick Hollins

We walk-and-talk with Nick Hollins, founder of UFO, an onchain radio station and internet club. UFO has been experimenting with new media, distribution, and economic models for creators and communities. Nick shares his insights and perspectives from the onchain frontier, how they’re building a networked label, collective broadcast signal, and sustainable revenue on hypersub.xyz

Hyperactive Episode 15 - Silicon Valley Canon with Phil Mohun

We walk-and-talk with Bright Moments co-founder and renaissance man, Phil Mohun. Phil shares his degenerate beginnings dealing with cocaine-fueled Bitcoin miners, group investment victories, and 'enterprise blockchain', to imagining what the future of crypto can be like, working with startups, and eventually landing in Venice Beach, CA for the co-founding of Bright Moments.

Hyperactive 14 - crystalspaceshp with Julie Rose

We walk-and-talk with artist and illustrator, Julie Rose. Julie shares her journey from growing up in a cult to discovering art-making, drawing, and design. We discuss her evolving inspirations—from electrical circuits to nautical knots—and how she’s building a tightknit community of passionate collectors on Hypersub.

Punk 2070 - The Intersection of Law and Crypto + Balancing Degeneracy and Patronship

In the fifth episode of Season five, we are joined by Punk 2070. 2070 is lawyer by day and a trench warrior and art patron by night. We dive into 2070’s origin story, the transition from flipper to art patron, the intersection of law and crypto, and so much more. 00:00 Intro 05:09 Crypto Origin Stories 15:38 NFT to Art Collectooor 31:53 The Intersection of Law and Crypto 37:10 The Ripple Case and Its Implications 45:22 Personal Experiences with FTX Collapse 49:44 Wedding Plans and Personal Life 52:02 Trading, Current Focuses, and Lessons From Past Cycles 01:22:55 Balancing Crypto and Personal Life 01:27:29 Digital Art Community 01:31:09 What Would the Title of your Autobiography be?

Hyperactive Episode 13 - We Are The Art with Chris Cocreated

We walk-and-talk with artist and community builder Chris Cocreated. Chris shares his journey from community theater to creating collaborative onchain art. We discuss We Are the Art, his latest project that explores participatory creation and collective expression, as well as the opportunities and challenges of fostering an authentic, engaged community in web3.

Hyperactive Episode 12 - m/branson

We walk-and-talk with artist m/branson. She shares her journey from fighting fires in Antarctica to rediscovering her love of print making, art, and design. We discuss her path to publishing work onchain, building a community of collectors and supporters with hypersub, and embracing a creative practice that spans multiple mediums.

Hyperactive Episode 11 - Design Everyday with 0xdesigner

We walk-and-talk with anonymous provocateur, 0xdesigner. He shares his journey to becoming a designer, his approach to communicating new ideas, breadth versus depth, building a body of work, inspiring others to action, shaping culture, and the conviction required to continue creating.

Hyperactive Episode 10 - Kaloh's Newsletter and Podcast with Kaloh

We walk-and-talk with writer, podcast host, and renaissance man, Kaloh. Born in Venezuela, his journey began studying computer science, working as a developer by day and mining Bitcoin by night. Originally an escape, Kaloh's writing achieved bestseller status on Substack shortly after leaving the startup world behind. An art collector and community builder at heart, he continues to demystify the onchain frontier through his writing and podcast.

Hyperactive Episode 9 - Hyefa with Aoife O'Dwyer

We walk-and-talk with artist, designer, and illustrator Aoife O'Dwyer. She shares her journey from biochemistry, to web design, to independent art-making. We explore and discuss ideas around storytelling, connection and co-creation through art and onchain experiments.

Hyperactive Episode 8 - Muse Studio with Max Jackson

We walk-and-talk with multidisciplinary artist and Hypersub OG, Max Jackson. He shares his journey from driving a pedicab, to discovering calligraphy, printmaking, and design, to minting his work onchain and building a community of passionate creators and collectors.

Hyperactive Episode 7 - Coop Records Club with Cooper Turley

We walk-and-talk with Coop Records Club founder, Cooper Turley. He shares his journey from studying music business in college, his humble beginnings as an eBay reseller and crypto trader, learning about DeFi and decentralized governance, cofounding FWB, and now bringing music onchain. He also talks about what it’s been like building through the bear market, incentivizing mints with meme coins, boosts and quests, sharing upside with his community, and what’s next.

Hyperactive Episode 6 - Spacemonkeys with Dalek

We walk-and-talk with artist and illustrator, James Marshall, also known as the legendary street artist, Dalek. James shares his journey from growing up in Maryland as a Navy brat, to discovering punk, skateboarding, and graffiti; moving to Japan as a teenager; and his path to a fine art career. We end on how he got into crypto, and how he’s using Hypersub to build community and earn recurring revenue onchain.

Hyperactive Episode 5 - Red with Antimo FM

We walk-and-talk with freelance product designer, Antimo FM. Antimo shares his journey from growing up in Italy with a passion for comic books and illustration, his path to design, crypto, and Farcaster, and how he’s using Hypersub to build community and earn recurring revenue onchain.

Hyperactive Episode 4 - Narisofka's Gang with Sofia Komarenko

We walk-and-talk with artist, illustrator, and designer Sofia Komarenko. Sophia shares her journey from growing up in Siberia and Kaliningrad to becoming a professional artist. She discusses her influences from cartoons and games, her entry into the NFT space, and the challenges of the crypto winter. Sophia highlights the importance of physical representations of digital art and how she’s using Hypersub to earn recurring revenue, and build a community of supporters that help sustain her artistic practice.

Terminally Onchain with YB

We discuss the past, present, and future of YB's work, and how he's using Hypersub to earn recurring revenue onchain with Terminally Onchain.

The Yon Experience with Yon Frula

We discuss the past, present, and future of Yan's work, and how he's using Hypersub to earn recurring revenue onchain with The Yon Experience.

Believe in Something with Jihad Esmail

We discuss the past, present, and future of Jihad's work, and how he's using Hypersub to earn recurring revenue onchain for Believe in Something.