Marketing for DeFi and what product experimentation you need to get to $100M TVL
Collect the episode, deploy a Console, and get ready to Accelerate On-Chain. You will receive 100 KARMA points for your Console actions, towards the end of Phase One of Brahma Rewards! Hello everyone, This week's guest is Akanshu Jain Co-founder Brahma.fi Kaku has a strong track record of driving growth across various sectors. He led growth for iflix, which was later acquired by Tencent. In 2017, Kaku and his team launched a fintech app focused on Bitcoin and credit cards. By 2019, they built a crypto fund for institutions, scaling it to $100 million. In 2020, they turned their focus to DeFi, founding Brahmafi to tackle execution and UX challenges in defi. a TL;DR * Their product strategy and how that impacted their marketing decisions * Their point farming campaign, Karma rewards, how they run and they aim with it * The challenges in marketing Brahma.fi * Token launch strategy * Where they source KOLs from * Marketing strategies they plan to experiment with and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Kaku - Brahma - https://www.brahma.fi/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
