Marketing for DeFi and what product experimentation you need to get to $100M TVL
Collect the episode, deploy a Console, and get ready to Accelerate On-Chain. You will receive 100 KARMA points for your Console actions, towards the end of Phase One of Brahma Rewards! Hello everyone, This week's guest is Akanshu Jain Co-founder Brahma.fi Kaku has a strong track record of driving growth across various sectors. He led growth for iflix, which was later acquired by Tencent. In 2017, Kaku and his team launched a fintech app focused on Bitcoin and credit cards. By 2019, they built a crypto fund for institutions, scaling it to $100 million. In 2020, they turned their focus to DeFi, founding Brahmafi to tackle execution and UX challenges in defi. a TL;DR * Their product strategy and how that impacted their marketing decisions * Their point farming campaign, Karma rewards, how they run and they aim with it * The challenges in marketing Brahma.fi * Token launch strategy * Where they source KOLs from * Marketing strategies they plan to experiment with and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Kaku - Brahma - https://www.brahma.fi/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
Why Social Needs a Layer 2 ft. Ryan Li of Cyber
This episode welcomes Ryan Li, Co-Founder of Cyber, the layer 2 for social. We spend this conversation diving into Cyber’s evolution, The launch of their L2 on Optimism, and their goals for their creator grants program and products they hope to see be built on their network. I’m excited to help Cyber social summer campaign with a jam packed discussion. Enjoy!
Alex Masmej Talks $DEGEN: Fueling Drakula's Growth and the Onchain Creator Economy
Join us in this episode as we sit down with Alex Masmej, the brain behind Drakula and a key player in the farcaster ecosystem. From his early days of conceptualizing Showtime as the 'Instagram of NFTs' to pioneering Drakula, Alex's journey is nothing short of remarkable. Drakula, now making waves as the 'TikTok of Web3', has seen an explosive start with over $30M in transactions in just two weeks, introducing a new and engaging way for fans to support video creators. Alex returns to the podcast to share the lessons learned from pivoting Showtime to creating Drakula, highlighting the strategic moves, go-to-market strategy, and the decision to adopt $DEGEN as the native currency of the app. I hope you enjoy our conversation and our genesis episode on Pods!
